Time to Create a Google+ Page for Your Organization

On Monday, Google opened up Google+ and allowed companies and brands to create corporate pages. Previously, only individuals could create Google+ profiles (believe me, we tried to create a corporate page and were thwarted by Google!).

If you haven’t done it already, I encourage you to create a page for your organization, company, brand or initiative by going to the Google+ Create Page.

Even if you don’t know how or what you’re going to do on this new social media platform, I think you need to be on it because:

  • Google+ has 40 million subscribers and that number is growing fast. It’s nothing compared to Facebook’s 800 million subscribers, sure, but 40 million is still a big number.
  • Google+ users tend to be early adopters. According to Target Marketing, in the first few months of the network’s presence, the users were mostly young men, a third of users were between 25 and 34 years old and 59 percent of all visitors were male. This will surely change over time.
  • Just as there isn’t one TV network or channel that dominates anymore, chances are your organization’s target audiences are on various social networks so you probably need a presence on all the major platforms.
  • Google likes to drive traffic to its web properties, like YouTube and Blogger, so having a corporate presence on Google+ will be good for search engine optimization.
  • Google likes to integrate its offerings, so there will surely be really neat tools to tie together Google+ with Google Analytics, Google search, AdWords, Google Reader, Gmail, etc. For example, there’s already a way to +1 an article in Google reader. +1 is Google’s version of the Facebook “like.” I’m especially excited about Ripples, which is an interactive graphic of the public shares of any public post on Google+ to show you how a post has rippled through the network and help you discover new and interesting people to follow.

My dilemma right now is that I don’t know how the Matrix Group Google+ page will be the same and different from our presence on Facebook. If you’ve ever heard me speak or if you follow this blog closely, you know that I preach a layered approach to social media where each platform has a different purpose and content strategy. There is overlap to be sure, but it’s best to have a different strategy for each platform to encourage your target audiences to follow you in multiple ways.

As your marketing team ponders this same question of market positioning for your Google+ page, be sure to create your page early to reserve the name and have a presence for the early users who will be looking for you.

Have you created your company’s Google+ page? How will you be using it to connect with your customers, prospects or members?