How SMACNA Used QR Codes at this Year’s Annual Conference

I had the pleasure of presenting at this year’s annual conference for the Sheet Metal and Air Conditioning Contractors’ National Association (SMACNA). My co-presenter was Tim Eads, SMACNA’s IT Director. When I asked what was new, he said, “QR codes!”

Quick Response codes, or QR codes, are web shortcuts that let your customers snap a photo of something that looks like a square bar code and be taken automatically to a web page, video or file. So instead of typing a long URL into their phone or tablet browser, users just access their QR code app and snap a photo.

QR codes were everywhere at the SMACNA convention.

At registration, a QR code took you directly to the SMACNA convention app in the iTunes store.

Sign at regisration desk with QR code

The signs for the sessions had QR codes that took you directly to the each session’s handout.

Session sign with QR code

Some of the exhibitors had QR codes that took you directly to their website, product video or special offer.

How about you? How is your organization using QR codes at your conferences and tradeshows?