Quick Response codes, or QR codes, are web shortcuts that let your customers snap a photo of something that looks like a square bar code and be taken automatically to a web page, video or file. So instead of typing a long URL into their phone or tablet browser, users just access their QR code app and snap a photo.
QR codes were everywhere at the SMACNA convention.
At registration, a QR code took you directly to the SMACNA convention app in the iTunes store.
The signs for the sessions had QR codes that took you directly to the each session’s handout.
Some of the exhibitors had QR codes that took you directly to their website, product video or special offer.
How about you? How is your organization using QR codes at your conferences and tradeshows?
I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. At all of these events, there are presentations and discussions about new products and new partnerships that associations can invest in and offer to their members. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator; this makes no sense...
“Trust in companies from global companies is in decline, worry over societal threats and establishment leaders misleading us is growing, while peers are as trusted as scientists for information on new innovations.” – 2024 Edelman Trust Barometer A couple of weeks ago, I facilitated a discussion through UST Education about trust and associations with Melanie Gottlieb, CEO of the American Association...
When welcoming a new staff member into your organization, the onboarding process plays a pivotal role in shaping their future at your association. It's not just about acquainting them with the organization, their colleagues, or the physical workspace; it's also crucial to empower them with the tools and knowledge they need to thrive. And your Association Management System (AMS) is one...
