A couple of weeks ago, I got invited by my buddy Heinan Landa, CEO of Optimal Networks, to an event by CADRE, which bills itself as “a way for elite professionals to learn from the top experts in the world, while connecting and developing meaningful relationships with like-minded peers.”
The event itself was lovely, but what I want to highlight today are the wonderful emails that I received after registering for the event. Usually, I get a nice, neutral, thank you email confirming my registration and payment. Instead, I got a plain text email that was clearly a canned email, but it was really effective. I loved that it was plain text, and the email read like it came from a real person. There was even an offer to introduce me to other attendees.
So what did I do?
I replied to Derek’s email, introduced myself and took him up on his offer to connect me with some other attendees. And you know what? He was true to his word and I got introduced to someone who I was delighted to meet because we have things in common.
Imagine this: CADRE got engagement from me prior to the event, which made my interactions during the event even more meaningful. My takeaway is this: revisit your event confirmation emails. Are you merely confirming payment or connecting with your attendees? Are you just confirming attendance or giving attendees a genuine opportunity to start interacting with you? Are you making them feel welcome?
I say act like an undercover meeting attendee and review all of your event emails. What will you find?