Author: Joanna Pineda

What is the Best Content Management System For an Association Website?

The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 220 companies are […]

DirectSelling411
Posted on June 13, 2008
The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 220 companies are members of the association, including many well-known brand names. For its latest partnership, Matrix Group assisted DSA in implementing a consumer site and a blog. Matrix Group helped DSA analyze its [...]
InstallNET
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InstallNET is a nationwide membership network of buyers and sellers of quality furniture installation services. InstallNET engaged Matrix Group to develop a Web site with fresh and creative design to improve member’s benefits and experience. The site includes an enhanced logo, a Content Management System (CMS), and dashboards for buyers and sellers to view quotes, open and completed projects and real-time [...]
Inc.com
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I love that this site and magazine target me, the small business owner.
Are You HyperConnected?
Posted on June 10, 2008
A recent study by Nortel and IDC showed just how wired and connected we have become. The study found that:
  • 16% of global workers are already “hyperconnected,” fully embracing a world of multiple devices and intense use of new communication applications. The hyperconnected worker uses a minimum of seven [...]
No E-Mail Fridays
Posted on June 6, 2008
I got a wondrous e-mail today, from a Senior VP at the National Federation of Independent Business (NFIB). NFIB is a Matrix Group client and I sent him a routine e-mail. Here is what I got back:
“Please call me today. In an effort to facilitate better communication, I am not going to be communicating by email on [...]
New Blog on the Block – MatriXFiles
Posted on June 1, 2008
Okay, we finally did it! Matrix Group launched a blog, MatriXFiles. After helping dozens of clients develop their blog strategies, I decided it was high time we had one. We established our own blog strategy and brand, created an awesome design, put together the content plan and now we’ve launched! I’d love your comments about the site. The strategy, [...]