There’s no question that this COVID-19 pandemic is proving to be a test of leadership. As a CEO of Matrix Group, I have responsibilities to my employees, my clients, my clients’ customers, my employees’ families, and certainly our own family. Many of you know that I’m a member of Vistage, which is the world’s largest […]
Over the past couple of weeks, client after client has cancelled meetings, tradeshows and conferences. They’re scrambling to find out if they can reschedule events or create an online experience worth good money for. For most of our association clients, their meetings are either in person events or live/on demand webinars. Since most organizations already […]
I blogged recently about the dreaded tech debt. I blogged about how to identify it and describe it. We all know that tech debt sucks! But what do we do about the tech debt we’ve got and how do we prevent it from happening in the future? My number one piece of advice is to […]
Clients, Partners and Friends, the Matrix Group address is changing. Again. We are imposing upon you, once more, to change your records so that correspondence, checks and everything else arrive at the proper place. Here’s the complicated story of how our one move generated three address changes. For 10 years, our address was 2711 Jefferson Davis […]
A couple of weeks ago, I did a webinar on Tech Debt with my CTO, Maki Kato, and MatrixMaxx AMS Product Manager, Tanya Kennedy-Luminati, and was also recently featured in an AssociationsNow article on the topic. What exactly is tech debt? Wikipedia says Tech Debt “reflects the implied cost of additional rework caused by choosing […]
Your website, social media pages, videos, email newsletters, email campaigns – they’re all elements of your digital marketing toolbox. It’s the start of a new year. How should your digital marketing change in 2020? I queried my staff and here’s what we came up with: Experiment With a Mix of Short- and Long-Form Content Is […]
It’s no secret that I’m a huge Star Wars fan. Yeah, sure, maybe there was an episode (or two) that wasn’t as great, but by and large, I’ve loved everything about the franchise. I’ve also read a lot about how George Lucas was highly influenced by Joseph Campbell’s mythical framework during the making of Episode […]
Looking for the perfect gift for the techie (or not so techie) in your life? Here are some holiday gift ideas from the staff of Matrix Group. The Ring Fit for Nintendo Switch. It uses a video game to get you active. ShiftCam is a multi-lens case for your iPhone that allows you to take […]
Last week, a group of Matrix Group staff hosted a Tech Talk on our favorite tech tools. The Tech Talk was inspired by a conversation with a client who wanted to know more about Slack, one of our favorite tech tools. At Matrix Group, we use a lot of tech tools to do our work, stay […]
In my last blog post, I discussed the 7 good reasons to rebrand your organization. But when does it NOT make sense to rebrand? Here’s what my friend Jane Barwis, CEO of BRG Communications, and I have to say about this topic. We recently did a webinar on rebranding because many of our clients are rebranding or thinking about […]