A couple of years ago, I posted this: An Executive Director’s Guide to Getting the Most Out of Your Next Conference. I quoted my friend and client Carol Neuvelt, Executive Director of NAEM, who tells her staff and members to make sure they do this during a conference: 1) Learn something 2) Participate in the […]
I’m attending a lot of conferences these days. I’m also helping clients plan and execute a lot of conferences. All of them online, of course. One of the biggest questions being asked by meeting planners is: Should my educational sessions be live or pre-recorded? Live streamed at a certain time or available on demand? Pre-recorded […]
Imagine this. A person (or company) has made the decision to join your organization. What happens afterward? Does she get a giant welcome packet that she won’t read? Does the packet contain current or outdated information? Does he get nothing for a few weeks while you process the application and add him to lists? Does […]
As the world of work continues to transition from physical to virtual, the same is happening to conferences, trade shows, and meetings. There are platforms to choose, new or different program formats to consider, and on and on. But the biggest question on everyone’s mind is: how much should I charge for my virtual conference? […]
All Spring, one client conference after another was cancelled or rescheduled. A few clients converted their conferences to a series of Zoom meetings. With some states opening up, is there a chance that conferences will come back in the Fall, if not the summer? For organizations that have conferences coming up, should you wait or […]
There’s no question that this COVID-19 pandemic is proving to be a test of leadership. As a CEO of Matrix Group, I have responsibilities to my employees, my clients, my clients’ customers, my employees’ families, and certainly our own family. Many of you know that I’m a member of Vistage, which is the world’s largest […]
Over the past couple of weeks, client after client has cancelled meetings, tradeshows and conferences. They’re scrambling to find out if they can reschedule events or create an online experience worth good money for. For most of our association clients, their meetings are either in person events or live/on demand webinars. Since most organizations already […]
I blogged recently about the dreaded tech debt. I blogged about how to identify it and describe it. We all know that tech debt sucks! But what do we do about the tech debt we’ve got and how do we prevent it from happening in the future? My number one piece of advice is to […]
Clients, Partners and Friends, the Matrix Group address is changing. Again. We are imposing upon you, once more, to change your records so that correspondence, checks and everything else arrive at the proper place. Here’s the complicated story of how our one move generated three address changes. For 10 years, our address was 2711 Jefferson Davis […]
A couple of weeks ago, I did a webinar on Tech Debt with my CTO, Maki Kato, and MatrixMaxx AMS Product Manager, Tanya Kennedy-Luminati, and was also recently featured in an AssociationsNow article on the topic. What exactly is tech debt? Wikipedia says Tech Debt “reflects the implied cost of additional rework caused by choosing […]