I love Audible, the audiobook app owned by Amazon. I have a monthly subscription because listening to audiobooks with my sons has transformed car rides, plane rides and folding laundry. I usually have extra credits available because it takes us forever to listen to an 8-hour book in 15-minute chunks. But this summer’s trips have […]
I do a lot of SEO consulting for clients. Clients want to know: how to optimize their websites for Google, how to drive more organic traffic to their sites, and what keywords they should focus on for optimization. At Matrix Group, we spend a lot of time on the mechanics of our client sites so […]
I was talking to my friend Ben Muscolino at Benel Solutions. Ben’s company does netFORUM implementations and other AMS integrations. Matrix Group has several clients in common and we love working with Benel Solutions. Anyway, we were talking association management software (AMS) companies, how the space is pretty crowded, and how difficult it is for […]
Let’s face it. As marketers, we’re always wondering how to reach more people, get more opens and clicks, drive traffic, and get more conversions. Mobile apps have been terrific at generating visits and conversions because of their ability to send push notifications to users. We’ve all gotten used to the notifications on our phone, as well […]
I’ve blogged in the past about Marie Kondo’s best-selling book, The Life Changing Magic of Tidying Up. Last year, my husband and I set about tidying our house, with great success. While I wouldn’t exactly call my house neat and sparse, I am definitely more in control of the clutter. So what’s all this got […]
Last year, my husband and I read Marie Kondo’s “The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing.“ To say this book was life changing isn’t an exaggeration. Besieged by clutter, we went about decluttering our books, clothes, papers, kitchen accessories, and on and on. We gave away over 1,000 books, I […]
I used to dread my first day back in the office after vacation. After being away for a week or two (or more when I had my sons), I did not look forward to coming back and being buried in emails and getting caught by surprise by someone who needed my urgent attention. But not […]
I hear this a lot from prospects: Our website search sucks! It seems many organizations are in pain with search. Here’s the thing: a good site search requires an investment of time and money. This investment can be substantial and I think it’s worth it. In many ways, Google has spoiled us. Google is a free, […]
I read a lot of RFPs (Requests For Proposals) for website redesigns, and I sit through a lot of demos and presentations. What strikes me is the number of projects where the focus is on the content management system, and not the goals and strategy of the project. Why do we have such an obsession with […]
A couple of weeks ago, there was a lot of news about a massive brute force attack against WordPress sites to install Minero Miner, Minero is a javascript Crypto miner. The attack used information from the site, like the domain name, common logins and common passwords, to try and gain access to the site. Let […]