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Does Your Website Need Web Push Notifications?

Let’s face it. As marketers, we’re always wondering how to reach more people, get more opens and clicks, drive traffic, and get more conversions. Mobile apps have been terrific at generating visits and conversions because of their ability to send push notifications to users. We’ve all gotten used to the notifications on our phone, as well […]

The Life Changing Magic of Tidying Your Website: Keep Only What You Love

I’ve blogged in the past about Marie Kondo’s best-selling book, The Life Changing Magic of Tidying Up. Last year, my husband and I set about tidying our house, with great success. While I wouldn’t exactly call my house neat and sparse, I am definitely more in control of the clutter. So what’s all this got […]

The Life Changing Magic of Tidying Your Website: Part I

Last year, my husband and I read Marie Kondo’s “The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing.“ To say this book was life changing isn’t an exaggeration. Besieged by clutter, we went about decluttering our books, clothes, papers, kitchen accessories, and on and on. We gave away over 1,000 books, I […]

Getting Started with eLearning and How Mobile is Transforming Professional Development

At the ASAE (American Society of Association Executives) Tech Conference last week, I attended a terrific session called “Anytime, Anywhere eLearning: How Mobile Transforms Education.” Wendy Rath and Mary Rehm of PRMIA (Professional Risk Managers’ International Association), as well as Ken Parker from NextThought, did a terrific job of articulating PRMIA’s eLearning journey.   Background on PRMIA […]