I get asked to speak at industry and professional conferences throughout the year. While I appreciate the opportunity provided by every organization, I want to give a shout out to the International Foundation of Employee Benefits Plans (they call themselves the International Foundation, let’s call them the Foundation in this blog post). I don’t get […]
It’s the start of a new year. Did you accomplish all of your digital goals from 2018? Did you complete every project? If you like Matrix Group, or most of my clients, you didn’t meet all of your goals, but you gave it a good try. As you ponder the new year, I hope you’ll […]
I’m working with a number of associations that are experiencing higher than desired membership churn rates. In some cases, nearly 25% of the membership does not renew each year. That’s a lot of members to recruit each year, just to recover from the previous year’s loss. What to do? In this instance, we get curious […]
No matter what holiday you celebrate, it’s a great time to purchase some techie gifts for your family, friends, even yourself. If you’re looking for inspiration, here are some recommendations from the Matrix Group staff. The Echo Show lets you watch TV and movies, hold video conferences, see the lyrics of songs, and so much […]
I love Audible, the audiobook app owned by Amazon. I have a monthly subscription because listening to audiobooks with my sons has transformed car rides, plane rides and folding laundry. I usually have extra credits available because it takes us forever to listen to an 8-hour book in 15-minute chunks. But this summer’s trips have […]
I do a lot of SEO consulting for clients. Clients want to know: how to optimize their websites for Google, how to drive more organic traffic to their sites, and what keywords they should focus on for optimization. At Matrix Group, we spend a lot of time on the mechanics of our client sites so […]
I was talking to my friend Ben Muscolino at Benel Solutions. Ben’s company does netFORUM implementations and other AMS integrations. Matrix Group has several clients in common and we love working with Benel Solutions. Anyway, we were talking association management software (AMS) companies, how the space is pretty crowded, and how difficult it is for […]
Let’s face it. As marketers, we’re always wondering how to reach more people, get more opens and clicks, drive traffic, and get more conversions. Mobile apps have been terrific at generating visits and conversions because of their ability to send push notifications to users. We’ve all gotten used to the notifications on our phone, as well […]
I’ve blogged in the past about Marie Kondo’s best-selling book, The Life Changing Magic of Tidying Up. Last year, my husband and I set about tidying our house, with great success. While I wouldn’t exactly call my house neat and sparse, I am definitely more in control of the clutter. So what’s all this got […]
Last year, my husband and I read Marie Kondo’s “The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing.“ To say this book was life changing isn’t an exaggeration. Besieged by clutter, we went about decluttering our books, clothes, papers, kitchen accessories, and on and on. We gave away over 1,000 books, I […]