What Are Natural Language Queries and Featured Snippets and Why Do They Matter?

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity.  When writing any online content, whether it’s for your blog, about us page, store or resources, you must always consider the Google gods, and craft your content accordingly. While “writing for […]

What is a Canonical URL and Why Should I Care?

A canonical URL or “canonical link” is an HTML element that helps search engines avoid the appearance of duplicate content. It does this by identifying a preferred version of a web page. Using canonical URLs improves your site’s SEO and makes searching the site easier for your visitors. The canonical link appears in the head section of […]