Leah Monica

Director of Marketing

Favorite Tool: Google Page Analytics Chrome Extension

For me, 2017 is all about productivity hacks and working more efficiently. Recently, I’ve been diving deep into the world of Google Chrome extensions to help me streamline as much of my work (and personal life) as possible.

One of my current favorite tools is the Page Analytics extension for Chrome. With just a quick glance, it shows you how your users are interacting with your site, in an easily digestible format.

How does it work?

Once you have the extension installed and turned on, you will see the analytics data pop up on any webpage you visit that you have access to in Google Analytics. Keep in mind that this requires that you are logged into the Google account in Chrome that is tied to your Google Analytics account.

When the extension is turned on, you’ll be able to see:

  • Metrics such as pageviews, unique pageviews, average time on page, bounce rate, and exit percentage. You can also use the date comparison and segmentation tools directly in the extension for these metrics.
  • The number of active, real-time visitors on your site.
  • In-page click-through rate analysis.

I love that in the middle of a marketing meeting when someone asks, “Hey – does anyone know if our users are actually clicking on the calls to action in our rotating branding area?” I can quickly pull up our website to see how many people have clicked through in the last month. It’s also a heck of a lot easier to take a quick, high-level peek at the traffic on any given page of our website than it is to log in to Google Analytics and dig for that information. Pretty great, right?

While I still very strongly suggest doing a deep dive into your Google Analytics reports once a month at minimum, it’s great to be able to get a rough idea of what pages users are visiting, what’s working, and what’s not working in a matter of seconds.

One very important thing to note about the click analysis, however, (and one of my only gripes with this extension as I think it’s a bit misleading at first glance), is that the click-through rate is for each destination page. For example, if you have three separate links to your events page on your homepage – in the navigation, right rail, and footer – they will all show the same number of clicks, even though the link in the navigation may have gotten the most number of individual clicks. Therefore, the click analysis isn’t good indicator of the success of link placement. Just something to keep in mind!

What are some of your favorite Chrome extensions for working more efficiently?

Elaine Heinzman

Content Strategist and Information Architect

3 Last-Minute Holiday Tech Gifts

We acknowledge that it’s late in the gift-buying game, so if you procrastinated on your shopping for Christmas, Hanukkah, Kwanzaa, and/or Three Kings Day, Matrix Group has got you covered with three options for the gadget geek in your life.

Nixplay Iris digital picture frame

The Nixplay Iris is a sleek, high-resolution digital picture frame that you can update from your smartphone. It connects to Dropbox as well as the major social-media and photo-gallery platforms (Facebook, Instagram, Picasa, Flickr).

If your parents love to see the most current photos of their grandkids, you can use the Nixplay Mobile app to update the images they see on their Iris. Bonus: Click the Nixplay link above for a voucher code to get free delivery in time for the holidays.

 

Nonda ZUS phone charger and car locator

The Nonda ZUS looks more like something out of the new Star Wars film than a phone charger, but it has another, even better superpower: It automatically saves your car’s location whenever you park.

Are you the kind of person who can’t remember where you left your car? Use the ZUS app to find your vehicle, and connect your phone to the ZUS so your phone can recharge. 

Rocketbook WaveThe Rocketbook Wave is a traditional spiral-bound notebook with some pretty unconventional twists. It comes with a Pilot FriXion pen, which you use like a regular pen to take notes (and which you can buy in office-supply stores everywhere). The Rocketbook app lets you scan those notes and upload them to whichever cloud service you use (Google Drive, Dropbox, iCloud, Evernote).

The coolest part: When the Rocketbook Wave is filled up, you microwave it to clear out all the pages and use the notebook over and over.

No-Cost Tools for the UX Pro (Who Wants to Save a Buck)

Man with headphones on using computer inside at standing deskOur user experience (UX) team has weekly meetings, and each of us takes a turn sharing something useful. Since I came from a freelancing background, and because some of our clients like to get more involved in their websites, I thought I’d share some free resources that are hanging around on the internet.

Typography

Don’t know how to choose fonts? Do all those fonts start looking the same after while? Finding the right font can be a hassle. Why scroll through a long list of fonts when you can use any of these three sites to help find the right font for you?

  • Wordmark takes the fonts on your device and displays them all in a word of your choosing, allowing you to preview fonts quickly and easily.
  • Finding one font is hard enough; with Typegenius, you can find the right accompaniment to your current font in just seconds.
  • Don’t know jack about typographic hierarchy? Use Type Scale to make you look the part without missing a beat.

Mockups

Maybe you have a client or a stakeholder (hi, Board of Directors!) who need to see how the website will look on their giant monitor or their phone but the site isn’t fully built. Use these professional-grade photos to make your site comp pop. With more than 100 free mockups (smartmockups), you can’t go wrong.

Image editing

  • These are for the light Photoshop user who doesn’t want to pay a subscription to crop some photos or edit some vector graphics every now and then. These apps will cover most of what you need.
  • Have you tried your hand at using the pen tool in Photoshop or Illustrator and made a mess? Learn how to use the pen tool like a pro while having fun! With the Bezier Game, feel the hours melt away as you master the pen tool in this thrill ride of a game.

Sounds

Is dead silence driving you bonkers? Is your playlist distracting you from achieving an optimal productivity level? Use Noisili to get you in the zone.

Images

Many times stock photos look like a bunch of actors smiling at something off camera, here’s a list of free, high quality photos to avoid that.

What are some free or low-cost tools you use? If we haven’t heard of it before, we’d love to give it a shot!

Leah Monica

Director of Marketing

Favorite Social Media Tool: Hshtags.com

It’s official. Hashtags have taken over. They seem to be everywhere these days – Twitter, Facebook, Instagram, Flickr, Tumblr, Vimeo, Google+, Vine. They’ve even made their way into spoken language, but don’t get me started on that.

You probably know that creating and promoting a hashtag for your annual conference, trade show, or other event is a social media must. It also creates an easy way for you to follow the conversation. Yet, keeping up with all of the posts across many platforms can be exhausting and time consuming. Plus, it can be hard to see the larger conversation when you are looking at each platform individually.

That’s where one of my favorite social media tools, Hshtags.com, comes in handy. Hailed as the “Google of social media”, Hshtags.com aggregates and displays all of the posts, across multiple platforms, that are tagged with your hashtag. Right now, Hshtags.com will pull from Facebook, Twitter, Instagram, Vimeo, Flickr and Tumblr. It’s rumored that they will incorporate Google+ and Vine in the near future.

To see how it works, let’s take a look at what people are saying about the upcoming Super Bowl. Enter the hashtag #superbowl and:

Hshtags

Ta-da! A quick, easy look at the current buzz surrounding the big game.

Another cool feature? Hshtags.com allows you to filter your results based on type of media – text, picture, video – or social media platform.

Hshtags filter

And if you sign up for an account, you can also make lists and save hastags to those lists.

hshtags lists

#WINNING (Sorry, I couldn’t resist…).

What cool social media tools have you discovered recently?

Rich Frangiamore

Systems Admin

The Whoops Button: Delayed Send for Email

I can’t count the number of times I’ve heard a user gasp in despair as they sent an e-mail they didn’t mean to send. Folks forget that once they click send, it’s outta here, like a Freddie Freeman home run to right field (Go Braves). Cancel with red X

We happen to use a messaging platform called Zimbra. Recently, I deployed an extension called “Delay send”. This gives a little countdown timer at the top of the window before the message is actually sent, with an Undo link to bring it back.

This little thing has been a lifesaver for some.

MS Outlook has this functionality baked in via the Send/Receive setup (Options > Mail Setup). GMail also does this via a Labs feature called “Undo Send”.

Turn it on now, or you might wish you had some day.

What are your favorite “lifesaving” email tricks?