Liz Norton


A Twitter Logo CDN?

Twitter logoTwitter has grown immensely since its creation six years ago. Any brand that is growing will inevitably revamp its website and collateral along the way.Twitter is no different and has undergone several logo changes of late. With the new logo changes, Twitter provides detailed documentation about exactly how their collateral should be used. This makes sense. During a time where  one’s brand identity is hugely important and can be digitally manipulated,  it’s important to have firm boundaries.

What I don’t understand, though, is how a social media giant like Twitter isn’t, well, more social in providing its logo and collateral to users. Continue reading

Video: Google Analytics: Cool New Features

Curious about some of the new Google Analytics enhancements? Eric Fair, Matrix Group Director of Client Services and Google Analytics Guru, talks about some of the cool new features and shares some tips on what you should keep an eye on. Eric talks about term clouds, the GA real time beta, custom dashboards, and the importance of watching your mobile traffic.

Continue reading

Joanna Pineda

CEO & Chief Troublemaker

Cool Tools: Hubspot’s Marketing Grader

Looking for ways to promote your website or blog better? Try HubSpot’s Marketing Grader.

Marketing Grader is a free service from HubSpot. You type in your website or blog URL + your e-mail address and in under a minute, you get great advice re: your blogging practices, SEO, integration with social media platforms, analytics and mobile friendliness. I asked Marketing Grader to grade, which is my corporate blog, and I got recommendations about blogging more often (probably not going to happen), getting more people to share my blog posts on Facebook (I’m doing great on Twitter!), and setting up a mobile stylesheet (in the works!).

Marketing Grader is worth the 5-10 minutes you’ll spend creating and reading the report. It will be up to you to come up with an action plan based on the results.

Let us know about any similar tools that you’ve discovered.

Jessica Parsley

Master of Details/Project Manager

Video Chats Help Remove the Distance Obstacle

I am amazed with how far we have come with communications in what feels like a short amount of time.  20 years ago when I talked to my grandmother who lived hundreds miles away, I remember my mother passing me the big clunky corded telephone.  video chat

Now, I walk into a store and see the front desk clerk video chatting with his family in India via Skype.  Recently at Matrix Group,  we hosted a staff meeting with video chat . This allowed for our remote staff to see us and really feel a part of our meeting.

Many companies are now taking advantage of video technologies like Google Hangouts to engage with their remote employees.  Video chat is also giving people an opportunity to participate in special events they may otherwise miss because of illness, deployment, etc.  I have seen more stories of terminally ill patients getting to “be” part of their child’s wedding or soldiers getting to see the first moments of their child’s life because of the availability of video chat.

Recently, I jumped on the video chat bandwagon.  A friend of mine moved to Hawaii for a military deployment and therefore could not be here for our usual events.  We didn’t want to leave her out because of distance so  we started using Skype to allow her to join us.  Sure, she couldn’t physically enjoy tea and scones with us at brunch, but she could still be part of the conversation.  I even setup a Skype account for my pet birds so I can video chat with them during the day while I am at work.  The birds are happy to see me on the monitor and hear my voice. It definitely helps make the longer work days more enjoyable.

With people having to relocate for work and/or major life changes (e.g. births, caring for aging family, illness, and etc.), I believe video chat is going to become the new norm for checking in and communicating from a distance. As a social person, video chat helps fill the gap for me. I am excited to see what comes next.

How has video chatting changed the way you communicate?  What programs do you prefer to use?

Sherrie Bakshi

Director of Marketing and Social Media

How to Use Twitter and Facebook to Get Your Message Out!

For many of us in the marketing and public relations fields, we understand the importance of sending out consistent messages to promote our organization’s campaigns. The message itself may be slightly modified for the individual audiences, but really nothing else. English phone booths

Well, that has changed—thanks to social media.  The integration of social media (which I no longer call “new media”), has revolutionized the way we communicate and interact with each other on both a personal and professional level.

Social media also allows us to be creative in the way we get our message out, and it’s no longer about who owns the message, it’s more about being the focus of conversation. Ok, many of you may already know this, but do we practice what we preach?

Yesterday, we hosted our first webinar of our spring series at Matrix Group, and we decided to do something completely different. First, we moved away from the traditional PowerPoint slides into a live demo, but that’s not all.  We incorporated social media during the actual webinar and continued it once it ended. The response has been fantastic so far.

Here are the lessons that we learned that we wanted to share with you the next time you are launching a campaign:

  • Hashtags can be pretty powerful. Whether you are launching a fundraising appeal or sponsoring  an event, the level of activity your hashtag can generate can be huge.  And, it’s not only about “promoting your campaign”; it’s about being the topic of conversation. Have you ever played “Telephone?” Well, watching conversations by hashtags can be the same experience. The conversation continues, but your original message changes in the course of it all. It’s a pretty cool way to get to know your audiences.
  •  Your Facebook page makes the perfect platform for discussions. With 800+ million people on Facebook, why wouldn’t it?  A few months ago, I sat on a webinar with someone from Facebook. Throughout his presentation, he re-emphasized the importance of sharing and engagement. He even mentioned that one shouldn’t delete a negative comment on your Facebook page (unless it is deemed inappropriate of course based on your social media policy), but to respond instead.  Because engagement on our Facebook page is important, we invited attendees from our webinar to post questions on our wall for our “in house” experts. It was a great way to engage with our attendees post webinar.
  • Social media is a community so build one.  Again, you’ve heard this before, your social media strategy should be about building a community, but how does really one go about doing it? The bullets above are a great way to get started!

As I mentioned earlier, many of us know this stuff, but how do we go about implementing are ideas? And how do we know it is successful? Start small and go from there. There are so many other component of a social media strategy: blogs, foursquare, YouTube, etc.

Where should you begin? Take the first step by hosting a Facebook discussion. You don’t need an app for it. Just ask fans to post questions and comments to your wall.

What social media tools have worked best for you?