Leah Monica

Director of Marketing

Social Media Tool: Hootlet Extension

If you’re in marketing, you know how time consuming posting and monitoring social media can be. It can easily swallow hours of your work day. Yes, hours.

As I mentioned before, I’m all about the productivity hacks this year, and am diving deep into the world of Chrome extensions to try to streamline my work and personal life. My current favorite extension for efficiency in the social media department is the the Hootlet extension for Chrome and Firefox. If you use Hootsuite to manage your social media accounts like we do, you need this, plain and simple!

Why is it so great? It allows you to share articles or web pages that you are reading/visiting, without ever having to switch tabs or copy/paste a single URL or string of text. While it may not seem like either of those things are that much of a nuisance, you’d be shocked at how much time the back-and-forth swallows, and how easy it is to get lost and distracted when you’re juggling 15-20 tabs at once (that’s not just me, right?).

With the Hootlet extension, all you have to do is click the Hootlet icon in the browser toolbar, and the familiar Hootsuite draft box will pop up on the webpage, pre-populated with the page title and URL. From there, you can customize your message, add a photo or attachment, and choose to either share the social media post immediately or schedule it for later, without ever leaving the webpage. Life changing!

Another cool feature? If you see a quote in an article that you’d like to share, you can quickly do so by highlighting the text, right-clicking, and clicking on “share via Hootlet.” The draft box will then pop up with the highlighted text, and a shortened link to the article.

Sharing made easy! Can’t beat that.

What are some of your favorite social media productivity tools?

Nick Exposito

Marketing & New Business Coordinator

Tackling Your First Job Out of College

You just finished college and all that hard work is finally going to pay off. At least you hope it will.

You studied hard, got good grades, got involved outside of the classroom, had a few internships, and even took advantage of the interview coaching that your university offered. You polish up your resume, send it out, and get a few interviews. The interviews go well (hooray!) and you get the anxiously awaited call – you got the job! Great!

…but now what? You’ve had plenty of coaching on how to land the job, but few people actually prepare you for what you can expect and how you can survive those first few weeks of your first big-kid, full-time job.

So, as a recent grad, here are my tips on how to tackle your first full-time job out of college:

  • Learn as much about the company as humanly possible. Do tons of research ahead of time, and soak as much information in during your first few days and weeks as you can. The more you know, the more of an impact you can make at the company.
  • Don’t be afraid to ask questions, and ask a lot of questions. You are new and will struggle with certain tasks that are assigned to you for the first few weeks. Your colleagues will always be there to help you, so do not be afraid to ASK QUESTIONS. Believe it or not, they don’t expect you to know everything already. Phew!
  • Go to as many meetings as you can. Sitting in on meetings is a great way to learn about what’s going on at the company. By going to different meetings you will discover what projects are going on, how those projects are managed, who you are working with, and you will also get a better grasp on the inner workings of the organization.
  • Always have a notebook (or laptop) handy for taking notes. A lot will be thrown at you those first few days and weeks, and, honestly, a lot of it can sound like gibberish. Writing everything down helps enormously!
  • Have fun. I’ve already found that the old adage is true: If you love what you’re doing, you’ll never work a day in your life. So make it FUN! I am fortunate that the office environment I work in is fast-paced and exciting.
  • Never miss an opportunity to grab lunch. In addition to being a great way to socialize and make friends at work, grabbing lunch with colleagues is the best way to get a feel for the company culture and to learn some insider tips for success.

That’s it! In recap: Ask questions, go to lunch with colleagues, go to meetings, have fun, and don’t ever stop learning. If you do these little things now, down the road you will be thrilled to go to work every day, and you may even find yourself climbing that corporate ladder in no time.

Oh one more (very important) tip: know where the CEO parks his or her car. That way you won’t accidentally park in that spot on your second day of work! Not that I know anything about that…

Have any other tips for success at your first full-time job? I’d love your advice!

 

Leah Monica

Director of Marketing

Favorite Tool: Google Page Analytics Chrome Extension

For me, 2017 is all about productivity hacks and working more efficiently. Recently, I’ve been diving deep into the world of Google Chrome extensions to help me streamline as much of my work (and personal life) as possible.

One of my current favorite tools is the Page Analytics extension for Chrome. With just a quick glance, it shows you how your users are interacting with your site, in an easily digestible format.

How does it work?

Once you have the extension installed and turned on, you will see the analytics data pop up on any webpage you visit that you have access to in Google Analytics. Keep in mind that this requires that you are logged into the Google account in Chrome that is tied to your Google Analytics account.

When the extension is turned on, you’ll be able to see:

  • Metrics such as pageviews, unique pageviews, average time on page, bounce rate, and exit percentage. You can also use the date comparison and segmentation tools directly in the extension for these metrics.
  • The number of active, real-time visitors on your site.
  • In-page click-through rate analysis.

I love that in the middle of a marketing meeting when someone asks, “Hey – does anyone know if our users are actually clicking on the calls to action in our rotating branding area?” I can quickly pull up our website to see how many people have clicked through in the last month. It’s also a heck of a lot easier to take a quick, high-level peek at the traffic on any given page of our website than it is to log in to Google Analytics and dig for that information. Pretty great, right?

While I still very strongly suggest doing a deep dive into your Google Analytics reports once a month at minimum, it’s great to be able to get a rough idea of what pages users are visiting, what’s working, and what’s not working in a matter of seconds.

One very important thing to note about the click analysis, however, (and one of my only gripes with this extension as I think it’s a bit misleading at first glance), is that the click-through rate is for each destination page. For example, if you have three separate links to your events page on your homepage – in the navigation, right rail, and footer – they will all show the same number of clicks, even though the link in the navigation may have gotten the most number of individual clicks. Therefore, the click analysis isn’t good indicator of the success of link placement. Just something to keep in mind!

What are some of your favorite Chrome extensions for working more efficiently?

Elaine Heinzman

Content Strategist and Information Architect

3 Last-Minute Holiday Tech Gifts

We acknowledge that it’s late in the gift-buying game, so if you procrastinated on your shopping for Christmas, Hanukkah, Kwanzaa, and/or Three Kings Day, Matrix Group has got you covered with three options for the gadget geek in your life.

Nixplay Iris digital picture frame

The Nixplay Iris is a sleek, high-resolution digital picture frame that you can update from your smartphone. It connects to Dropbox as well as the major social-media and photo-gallery platforms (Facebook, Instagram, Picasa, Flickr).

If your parents love to see the most current photos of their grandkids, you can use the Nixplay Mobile app to update the images they see on their Iris. Bonus: Click the Nixplay link above for a voucher code to get free delivery in time for the holidays.

 

Nonda ZUS phone charger and car locator

The Nonda ZUS looks more like something out of the new Star Wars film than a phone charger, but it has another, even better superpower: It automatically saves your car’s location whenever you park.

Are you the kind of person who can’t remember where you left your car? Use the ZUS app to find your vehicle, and connect your phone to the ZUS so your phone can recharge. 

Rocketbook WaveThe Rocketbook Wave is a traditional spiral-bound notebook with some pretty unconventional twists. It comes with a Pilot FriXion pen, which you use like a regular pen to take notes (and which you can buy in office-supply stores everywhere). The Rocketbook app lets you scan those notes and upload them to whichever cloud service you use (Google Drive, Dropbox, iCloud, Evernote).

The coolest part: When the Rocketbook Wave is filled up, you microwave it to clear out all the pages and use the notebook over and over.

Leah Monica

Director of Marketing

10 Ways to Stay Healthy and Fit at the Office in 2015

A group of Matrix Group staff get together to do yoga at lunch every now and then.

A group of Matrix Group staff get together to do yoga at lunch every now and then.

Aiming to be a healthier, happier you in 2015? If so, you’ve probably evaluated your exercise and eating habits, and have put a solid game plan in place for the New Year. But have you considered how your habits at work could make or break your ability to meet your goals?

Here are our top 10 tips for staying healthy and fit throughout the workday:

  1. Keep healthy snacks within reach. I’d venture to say that office temptations might be the #1 diet saboteur. If you’re office is anything like ours, it’s all: doughnuts and cakes and candy bowls (oh my!) I’ve found that when I have healthy snacks ready and waiting — fruit, nuts, light granola bars — I’m less tempted to seek out the junk food lying around the office.
  2. Ask for a standing desk. I converted my desk to a standing desk about 6 months ago, and I can’t stop singing its praises. I’ve found that I’m more alert and more energized during the workday, plus I move around a lot more now that I’m always on my feet. While I realize this option may not be possible or ideal in some work environments, it never hurts to ask. If your company can’t (or won’t) spring for a new standing desk for you at the moment, you can always make a poor-man’s standing desk.
  3. Take the stairs! Sometimes taking the stairs isn’t always feasible — you work on the 20th floor, the stairway access is locked when entering the staircase (pro-tip: means of egress can never be locked – take the stairs DOWN!) or you’re nursing an ailment – but if you can, try to take the stairs to add some extra cardio exercise into your day.
  4. Grab a larger glass. Larger glass = more liquid. Consuming more liquid = more trips to the restroom. More trips to the restroom = more movement. Win, win, win.
  5. Take the scenic route. Need to meet with someone down the hall? Take the long loop around the office to get some extra steps in. Need to use the restroom? Go to the one that is the furthest away, or even go to one on a different floor (taking the stairs, of course!).
  6. Head to the gym at lunch. Studies show that working out in the middle of the day boosts productivity (how can your boss argue with that?), and is a great option if you are not a morning person or tend to have packed evenings. If there isn’t a gym close to your office, aim to take a walk every day at lunch time.
  7. Stand up and stretch. Many sources say that to stay healthy, you shouldn’t sit for more than an hour at a time. Make sure you give yourself at least 5 minutes of movement for every hour you are sitting. If necessary, set an alarm/reminder to stand up and stretch every hour on the hour, or invest in a fitness tracker that will alert you if you are sedentary for too long.
  8. Take your meeting on a walk. If you have a one-on-one internal meeting scheduled, suggest taking it on a walk. Sometimes the fresh air will even help to spark inspiration! Just make sure one of you has some kind of note taking device on hand to record action items or new ideas.
  9. Find a workout buddy. Find someone in your office that has similar goals and fitness interests, and hold each other accountable. It’s much easier (and more fun) to make yourself go for a walk or head to the gym when you have someone to do it with. Plus, you’ll probably think twice about grabbing that second doughnut when your buddy is around.
  10. Invite others to participate in small wellness “brain breaks” throughout the day. At Matrix, a group of us will gather for 5-10 minutes almost every day to do a few jumping jacks, push-ups, sit-ups, and light stretching. If I were to do those things on my own at my work area, I’m sure my colleagues would think of me as a manic. But when we do those things as a group, it feels much more acceptable and is a LOT of fun. We also have a “stair club” that takes the elevator down to the bottom of the building, and then climbs the 12 flights of stairs back up to the office together. Start something fun at your office. Everyone will love you for it. Promise.

What are your secrets to staying healthy and fit in the workplace?