Is Your Website Like Grandma’s House?

Close your eyes and picture your grandma’s house. Most of you are probably picturing a space that is warm, inviting, familiar, but most likely not a modern, cutting edge space. There’s probably a decent amount of tchotchkes, heirlooms and general “stuff” laying around.

Now think about your website. Your home page is much like an entryway to a house. If it’s warm, inviting, familiar, those are all good things. But if it’s starting to look dated like grandma’s house, cluttered with tons of old content, ahem “memories”, chances are it’s time to think about a refresh or redesign. There’s a high probability that technology has also advanced since your last refresh, you know, kind of like grandma’s continued use of a landline or flip-phone.

We’ve been stepping back and taking a look at our own surroundings recently – “eating our own dog food” as CEO Joanna Pineda would say – and we’ve seen glimpses of grandma’s house here and there.  Everything’s fine and familiar, but getting a bit dated.

Time to shake things up a bit!

 

We’ve started this process by recently revamping our office space. Like a website, interiors absolutely need refreshing every so often in order to not look stale. Our old pool table in the lobby, for instance, was so much fun when we got it! But since then it’s been sitting forlorn in the lobby taking up space and was rarely being used. We made the tough choice of donating it so we could open up the space and create a fresh new welcoming area. And we love it! 

We’re also wrapping up a long overdue refresh to our client extranet. If you’re a frequent Matrix Group Flyer you’ve probably already seen some big changes. We’re now responsive (!!finally!!) and MUCH more user friendly. We hope these changes will encourage our clients to interact with us more through that platform!

All of these changes are really making a big difference around here and we’re feeling less and less like grandma’s house. Next up on the books for us is an overhaul of our main site. We’re kicking all the tchotchkes to the curb and going for fresh and simple. It’s going to be great.

Alex Pineda

Creative Director

The Inflection Point

As I write this, I’m currently watching the live event of Apple’s latest iPhone 8 event. They just announced an update to the Apple TV set top box, with support for 4K, because, according to Tim Cook, “TV is at an “inflection point” with the mainstream adoption of 4K.”

This made me ponder the implication of this term “inflection point”. By definition, in math terms, it’s “a point of a curve at which a change in the direction of curvature occurs.”  In Tim Cook’s reference, it’s when a technology reaches a certain critical mass in terms of how many people use it, hence Apple’s new product.

In larger, cultural terms, an inflection point represents a fundamental change in how people live, do business, communicate.  On the NY Times website, there is a video of all the things the iPhone “destroyed”, in terms of how it disrupted whole industries, and changed how we interact with each other:

The list of disruptions engendered by the rise of mobile technology is enormous, including the taxi industry, alarm clocks, cameras, etc. Every organization is faced with the potential of disruption, with the inflection point. The key is to anticipate this disruption, and embrace it, to evolve, rather than die. History is littered with industries and companies that could not embrace change and fell by the wayside.

Since I’ve been with Matrix Group (1999), there have been a huge number of inflection points, both culturally and technologically. Every time there is a major fundamental change, we’ve had to adapt our design process, business practices, and offerings to clients. From desktop to mobile, cloud computing, content management systems, these new technologies have all had huge impacts on our business, and how we help our clients.

Some of the new potential inflection points include the internet of things, virtual reality, screen less experiences etc.  As a company that designs interactive experiences for our clients, it’s imperative that we stay on top of these changes, embrace these changes, and think about how we can apply these inflection points to help our clients evolve and thrive, and not die.

Design Trends for 2017

While 2016 was an exciting year for design – there was a shift toward mobile-first design, video and rich imagery were hotter than ever, and animations became the norm – I’m even more excited about what we can expect to see in 2017.

 

A few weeks ago, Creative Director Alex Pineda and I held a webinar with CEO Joanna Pineda to talk about the trends that are emerging in 2017, and how you can give your members the best user experience possible by incorporating them into your web presence.

Curious about what’s in store for 2017? Check out our recap video:

 

Whether your plans for 2017 include a large-scale website redesign, building a brand new website from scratch, launching an app, or simply refreshing a few of your key pages, we’d love to help you incorporate some of these trends!

 

Which design trends are you most excited about for 2017? 
Elaine Heinzman

Content Strategist and Information Architect

3 Last-Minute Holiday Tech Gifts

We acknowledge that it’s late in the gift-buying game, so if you procrastinated on your shopping for Christmas, Hanukkah, Kwanzaa, and/or Three Kings Day, Matrix Group has got you covered with three options for the gadget geek in your life.

Nixplay Iris digital picture frame

The Nixplay Iris is a sleek, high-resolution digital picture frame that you can update from your smartphone. It connects to Dropbox as well as the major social-media and photo-gallery platforms (Facebook, Instagram, Picasa, Flickr).

If your parents love to see the most current photos of their grandkids, you can use the Nixplay Mobile app to update the images they see on their Iris. Bonus: Click the Nixplay link above for a voucher code to get free delivery in time for the holidays.

 

Nonda ZUS phone charger and car locator

The Nonda ZUS looks more like something out of the new Star Wars film than a phone charger, but it has another, even better superpower: It automatically saves your car’s location whenever you park.

Are you the kind of person who can’t remember where you left your car? Use the ZUS app to find your vehicle, and connect your phone to the ZUS so your phone can recharge. 

Rocketbook WaveThe Rocketbook Wave is a traditional spiral-bound notebook with some pretty unconventional twists. It comes with a Pilot FriXion pen, which you use like a regular pen to take notes (and which you can buy in office-supply stores everywhere). The Rocketbook app lets you scan those notes and upload them to whichever cloud service you use (Google Drive, Dropbox, iCloud, Evernote).

The coolest part: When the Rocketbook Wave is filled up, you microwave it to clear out all the pages and use the notebook over and over.

Sherrie Bakshi

Director of Marketing and Social Media

Google’s New Mobile-Friendly Algorithm Rolls Out Today

Google rolled out its NEW mobile-friendly algorithm today.

Why is Google doing this? The world is mobile. With an estimated 63% of American adults using their phones to go online (Pew Research Center), Google, the world’s largest search engine, wants companies to get serious about their mobile strategies. Internet search concept

What does this mean? When searching on your devices, Google will highlight mobile-friendly in the search engines. More importantly, mobile-friendly websites will rank higher in mobile searches.

How does this impact your organization’s web strategy? For one thing, if you don’t have a mobile strategy, it’s time to get serious about one. It’s also a good time for those with mobile strategies to assess them.

Here’s how:

  • Start with your own analytics. When reviewing your analytics, go to Audiences>Mobile>Overview. You can see from what type of device visitors are accessing your website. To gather a sense of whether or not traffic has climbed among mobile devices over a specific period, simply select the “compare to” in the calendar box (top right hand corner) and adjust dates. You can customize the dates based on specific periods.
  • Use the mobile-friendly test tool. This tool crawls individual pages on your website and lets you know if a page is not mobile-friendly and why.
  • Make your current website responsive. These days many content management systems, including Sitefinity and WordPress, offer responsive templates to help web developers convert desktop sites to responsive.

Finally, if you haven’t redesigned your website in a few years, make sure that you budget for a responsive website.