Joanna Pineda

CEO & Chief Troublemaker

How Matrix Group Maintained Communications During Hurricane Sandy

Hurricane Sandy tore through the East Coast but Matrix Group managed to stay open. On Sunday night, after the federal and local government and all the local schools announced they would be closed Monday and Tuesday, I decided to keep the office open because our non-local clients need us to stay open. Local clients often need us to update their sites when they can’t do it themselves and because the last quarter of the year is always a a busy time for us.

While a few people made it into the office both days, most of us worked from home. Here’s what we did to maintain communications between staff and keep the work (and the jokes!) flowing:

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Sarah Jedrey

Marketing Coordinator / Video Editor

Auto-analytics and Why Headphones Aren’t Evil

Smiley-face wearing headphones and a tie

image via Stock.XCHNG

There’ve been complaints about younger workers – often Millennials, which will be the term I will use from here out – are losing out on traditional, organic networking and collaboration at work because they’re stuck between a set of headphones.  “Anti-social”, “anti-collaborative” and “career-killing” are phrases tossed about in articles at and linked by HBR.

However, Scott Berinato, an HBR blogger, tried out some auto-analytics to measure his productivity and came up with a contrary picture.  Read the article here (Here’s the article he references, which is great on its own). But the basic takeaway I got is that this is a changing world driven by increased exposure to lots of different tech; incoming workers were raised on this new tech; and old expectations should be examined and, if necessary, changed.

How do you feel about your employees or coworkers spending their time with headphones on?

Internships: What I Learned This Summer by Sarah Jedrey

Sarah JedryWelcome to guest blogger, Intern Sarah Jedrey, who talks about her experience at Matrix Group.

“What do you want to learn? To get out of this internship?”


So this exchange, reiterated in about three different ways during the interview that would help decide if I got this marketing internship, should illustrate the shape of my stay here so far.  I walked in knowing nothing and made rather a big point of telling the marketing team exactly that; I was ignorant enough not to really know what I should get out of it.

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Joanna Pineda

CEO & Chief Troublemaker

Sometimes You Have to Stop and Smell the Jet Fumes

On Tuesday, April 17, the Space Shuttle Discovery, NASA’s oldest surviving shuttle, made one more flight, this time to its last home, Matrix Staff watch for Discoverythe Smithsonian’s amazing Steven F. Udvar-Hazy Center near Dulles Airport. Before touching down at Dulles, Discovery did a flyover across the DC area while strapped on to the back of a 747. Knowing that our office in Crystal City, close to the Potomac River and National Airport, was in Discovery’s flight path, we all waited eagerly for its arrival from Florida.

Needless to say, not much got done around the office around 10am as the entire staff waited for Discovery to come into view. We watched from the roof, from my office (which has views of the Potomac), from Eric’s office (which has views of the Washington monument) and the bike path along the Potomac. We took pictures, we tweeted, we posted on Facebook, we uploaded our photos, and we joined the conversation with the hashtag #spottheshuttle on Twitter.

Even though we’re pretty busy, it was just plain fun to take a break, go up to the roof, enjoy the gorgeous weather and cheer like schoolchildren when Discovery came into view. Yep, we lost some billable time, but sometimes, you’ve got to stop and smell the jet fumes.We’re all still smiling about seeing Discovery. It was a special event, not to be missed.

Did you get a chance to watch Discovery in its final tour? Where were you?