Is Your Website Like Grandma’s House?

Close your eyes and picture your grandma’s house. Most of you are probably picturing a space that is warm, inviting, familiar, but most likely not a modern, cutting edge space. There’s probably a decent amount of tchotchkes, heirlooms and general “stuff” laying around.

Now think about your website. Your home page is much like an entryway to a house. If it’s warm, inviting, familiar, those are all good things. But if it’s starting to look dated like grandma’s house, cluttered with tons of old content, ahem “memories”, chances are it’s time to think about a refresh or redesign. There’s a high probability that technology has also advanced since your last refresh, you know, kind of like grandma’s continued use of a landline or flip-phone.

We’ve been stepping back and taking a look at our own surroundings recently – “eating our own dog food” as CEO Joanna Pineda would say – and we’ve seen glimpses of grandma’s house here and there.  Everything’s fine and familiar, but getting a bit dated.

Time to shake things up a bit!

 

We’ve started this process by recently revamping our office space. Like a website, interiors absolutely need refreshing every so often in order to not look stale. Our old pool table in the lobby, for instance, was so much fun when we got it! But since then it’s been sitting forlorn in the lobby taking up space and was rarely being used. We made the tough choice of donating it so we could open up the space and create a fresh new welcoming area. And we love it! 

We’re also wrapping up a long overdue refresh to our client extranet. If you’re a frequent Matrix Group Flyer you’ve probably already seen some big changes. We’re now responsive (!!finally!!) and MUCH more user friendly. We hope these changes will encourage our clients to interact with us more through that platform!

All of these changes are really making a big difference around here and we’re feeling less and less like grandma’s house. Next up on the books for us is an overhaul of our main site. We’re kicking all the tchotchkes to the curb and going for fresh and simple. It’s going to be great.

Nick Exposito

Marketing & New Business Coordinator

Our Favorite Video Editing Tools: Final Cut Pro & iMovie

It’s no secret that video is one of the hottest marketing trends and tools right now. If you haven’t taken the leap into video creation for your organization, now is certainly the time!

Video creation can seem like an overwhelming task at first thought, but good news! If you have a smartphone (who doesn’t these days?) and the right video editing software, you can create pretty great video content. Sure, your videos may not be super bowl ad worthy, but you’ll be surprised at the quality of content you can produce with the right tools.

Two of our favorite editing tools are iMovie and Final Cut Pro, which are both Apple products. While they are a bit of an apples-and-oranges comparison – one is a more basic, budget friendly option and the other is more full-featured and an investment – they are both great tools to get the job done, depending on your needs.

Here’s a little background on each editor, and the advantages of each:

iMovie

This is a great program for beginner video editors to use to learn the ropes. We love it for it’s ease of use and basic editing features – it has enough tools to get the job done, but none of the more complex editing options that often intimidate beginners. Since it’s an Apple product, you can seamlessly bring in different Apple programs to the application such as iTunes, Garageband, Photos, etc.

We also love that it:

  • Makes it easy to jump back and forth between scenes
  • Is very simple to change the audio over a video clip
  • Gives you the ability to fix shaky/unsteady video
  • Is available on all Apple devices, so you can make edits on your video from anywhere

The biggest advantage of iMovie is that it’s free! A great way to get some exposure to video editing, without an initial investment.

Final Cut Pro

This is a signature video editing software, and includes more advanced features and capabilities. With a modern and sleek design, Final Cut also makes the experience for the editor more exciting while remaining pretty easy to use.

Some of our favorite features include:

  • The magnetic timeline, which makes it easier to produce your project. It automatically snaps multiple clips into place and gives you the ability to move the clips around the timeline quickly and easily.
  • Multi-Channel Audio that allows use different audio channels to make the sound of the video high-quality.
  • Compound clips option, that keeps you from worrying about gaps when you add videos together, and it transitions the video smoothly.

There is a cost associated with Final Cut Pro – right now it’s priced at $299 – but we believe it’s one of the best video editors on the market and worth every penny.

For most of our video editing needs here at Matrix Group, such as the Matrix Minute video series, we use Final Cut Pro. But we also love using iMovie to quickly edit and post videos to social media that are more timely.

There are many other video editing programs out there, but these are by far our favorites. And remember, if you ever need any video help, we’re here for you!

Have to dabbled in video editing? What’s your platform of choice?

Design Trends for 2017

While 2016 was an exciting year for design – there was a shift toward mobile-first design, video and rich imagery were hotter than ever, and animations became the norm – I’m even more excited about what we can expect to see in 2017.

 

A few weeks ago, Creative Director Alex Pineda and I held a webinar with CEO Joanna Pineda to talk about the trends that are emerging in 2017, and how you can give your members the best user experience possible by incorporating them into your web presence.

Curious about what’s in store for 2017? Check out our recap video:

 

Whether your plans for 2017 include a large-scale website redesign, building a brand new website from scratch, launching an app, or simply refreshing a few of your key pages, we’d love to help you incorporate some of these trends!

 

Which design trends are you most excited about for 2017?