Leah Monica

Director of Marketing

Social Media Tool: Hootlet Extension

If you’re in marketing, you know how time consuming posting and monitoring social media can be. It can easily swallow hours of your work day. Yes, hours.

As I mentioned before, I’m all about the productivity hacks this year, and am diving deep into the world of Chrome extensions to try to streamline my work and personal life. My current favorite extension for efficiency in the social media department is the the Hootlet extension for Chrome and Firefox. If you use Hootsuite to manage your social media accounts like we do, you need this, plain and simple!

Why is it so great? It allows you to share articles or web pages that you are reading/visiting, without ever having to switch tabs or copy/paste a single URL or string of text. While it may not seem like either of those things are that much of a nuisance, you’d be shocked at how much time the back-and-forth swallows, and how easy it is to get lost and distracted when you’re juggling 15-20 tabs at once (that’s not just me, right?).

With the Hootlet extension, all you have to do is click the Hootlet icon in the browser toolbar, and the familiar Hootsuite draft box will pop up on the webpage, pre-populated with the page title and URL. From there, you can customize your message, add a photo or attachment, and choose to either share the social media post immediately or schedule it for later, without ever leaving the webpage. Life changing!

Another cool feature? If you see a quote in an article that you’d like to share, you can quickly do so by highlighting the text, right-clicking, and clicking on “share via Hootlet.” The draft box will then pop up with the highlighted text, and a shortened link to the article.

Sharing made easy! Can’t beat that.

What are some of your favorite social media productivity tools?

Nick Exposito

Marketing & New Business Coordinator

Tackling Your First Job Out of College

You just finished college and all that hard work is finally going to pay off. At least you hope it will.

You studied hard, got good grades, got involved outside of the classroom, had a few internships, and even took advantage of the interview coaching that your university offered. You polish up your resume, send it out, and get a few interviews. The interviews go well (hooray!) and you get the anxiously awaited call – you got the job! Great!

…but now what? You’ve had plenty of coaching on how to land the job, but few people actually prepare you for what you can expect and how you can survive those first few weeks of your first big-kid, full-time job.

So, as a recent grad, here are my tips on how to tackle your first full-time job out of college:

  • Learn as much about the company as humanly possible. Do tons of research ahead of time, and soak as much information in during your first few days and weeks as you can. The more you know, the more of an impact you can make at the company.
  • Don’t be afraid to ask questions, and ask a lot of questions. You are new and will struggle with certain tasks that are assigned to you for the first few weeks. Your colleagues will always be there to help you, so do not be afraid to ASK QUESTIONS. Believe it or not, they don’t expect you to know everything already. Phew!
  • Go to as many meetings as you can. Sitting in on meetings is a great way to learn about what’s going on at the company. By going to different meetings you will discover what projects are going on, how those projects are managed, who you are working with, and you will also get a better grasp on the inner workings of the organization.
  • Always have a notebook (or laptop) handy for taking notes. A lot will be thrown at you those first few days and weeks, and, honestly, a lot of it can sound like gibberish. Writing everything down helps enormously!
  • Have fun. I’ve already found that the old adage is true: If you love what you’re doing, you’ll never work a day in your life. So make it FUN! I am fortunate that the office environment I work in is fast-paced and exciting.
  • Never miss an opportunity to grab lunch. In addition to being a great way to socialize and make friends at work, grabbing lunch with colleagues is the best way to get a feel for the company culture and to learn some insider tips for success.

That’s it! In recap: Ask questions, go to lunch with colleagues, go to meetings, have fun, and don’t ever stop learning. If you do these little things now, down the road you will be thrilled to go to work every day, and you may even find yourself climbing that corporate ladder in no time.

Oh one more (very important) tip: know where the CEO parks his or her car. That way you won’t accidentally park in that spot on your second day of work! Not that I know anything about that…

Have any other tips for success at your first full-time job? I’d love your advice!

 

Elaine Heinzman

Content Strategist and Information Architect

User Experience in the Face of Trauma

I’m a very lucky person. I haven’t experienced anything that would qualify as a major traumatic event, and my life isn’t generally a series of inconveniences. Plenty of other people don’t have that kind of good fortune. And since I’m in the business of user experience (UX), I want to use this blog post to explore something I learned about at a recent UXCamp event that I attended: the less frequently considered usability strategy called trauma-informed UX.

Trauma-informed UX most immediately affects people during or after a traumatic experience, but also during a relapse. These are users who come to an organization because they need help dealing with trauma, including:

  • Survivors.
  • Patients living with a serious disease or injury.
  • The loved ones of survivors and patients.

The main secondary audiences include:

  • The greater communities that these survivors and patients will return to.
  • Medical, law-enforcement, legal and social-services workers serving survivor and patient and populations.
  • Donors and financial entities that provide support to these workers.

Trauma-informed UX also should consider those who’ve previously experienced a traumatic encounter with an organization that was supposed to help them. A straightforward example would be a crime survivor who’s had a negative interaction with their local police department or emergency room. A less-obvious example that The Marshall Project recently wrote about: juveniles once held in California detention facilities.

In an online survey, California’s state and community corrections board asked formerly incarcerated children and their families how the state could improve juvenile detention. In addition to “the childishly predictable [comments] — I didn’t get the bunk I wanted; they punished us all as a group,” survey respondents provided thoughtful and detailed recommendations including “more vegetables, more dental care…, [and] an easier system for sending academic transcripts from school to jail and back.”

I love that corrections officials asked for feedback from their users so the state could better serve these families and their communities. Individual interviews are my preferred UX research tool, though in this case, it would have been too expensive and time-consuming to do interviews.

Regardless of the tool you use to get user feedback, with a trauma-informed UX process, there are additional and more delicate considerations that you must address:

  • Are you dealing with a user population that needs to worry about physical or digital surveillance?
  • Can you streamline the experience to give traumatized users more control of the time they spend dealing with your organization?
  • Is a website, an app, or an SMS-based experience the best way to serve users who are concerned about surveillance and time?
  • What legal requirements must your organization meet? This can include patient confidentiality or client anonymity.

While you’re doing user research for a project that will serve users affected by trauma, or getting user feedback after the project launch, focus on speaking to those who already have healed they’ll be more open to sharing their experiences because they’re not currently living the through the trauma.

What other nuanced usability considerations have you come across?

Leah Monica

Director of Marketing

Favorite Tool: Google Page Analytics Chrome Extension

For me, 2017 is all about productivity hacks and working more efficiently. Recently, I’ve been diving deep into the world of Google Chrome extensions to help me streamline as much of my work (and personal life) as possible.

One of my current favorite tools is the Page Analytics extension for Chrome. With just a quick glance, it shows you how your users are interacting with your site, in an easily digestible format.

How does it work?

Once you have the extension installed and turned on, you will see the analytics data pop up on any webpage you visit that you have access to in Google Analytics. Keep in mind that this requires that you are logged into the Google account in Chrome that is tied to your Google Analytics account.

When the extension is turned on, you’ll be able to see:

  • Metrics such as pageviews, unique pageviews, average time on page, bounce rate, and exit percentage. You can also use the date comparison and segmentation tools directly in the extension for these metrics.
  • The number of active, real-time visitors on your site.
  • In-page click-through rate analysis.

I love that in the middle of a marketing meeting when someone asks, “Hey – does anyone know if our users are actually clicking on the calls to action in our rotating branding area?” I can quickly pull up our website to see how many people have clicked through in the last month. It’s also a heck of a lot easier to take a quick, high-level peek at the traffic on any given page of our website than it is to log in to Google Analytics and dig for that information. Pretty great, right?

While I still very strongly suggest doing a deep dive into your Google Analytics reports once a month at minimum, it’s great to be able to get a rough idea of what pages users are visiting, what’s working, and what’s not working in a matter of seconds.

One very important thing to note about the click analysis, however, (and one of my only gripes with this extension as I think it’s a bit misleading at first glance), is that the click-through rate is for each destination page. For example, if you have three separate links to your events page on your homepage – in the navigation, right rail, and footer – they will all show the same number of clicks, even though the link in the navigation may have gotten the most number of individual clicks. Therefore, the click analysis isn’t good indicator of the success of link placement. Just something to keep in mind!

What are some of your favorite Chrome extensions for working more efficiently?

Katie Holmes

First Impressions Officer

Chocolate Paleo Cake for a REAL Snack O’Clock

I started this job a few months ago, and everyone kept talking about this blog, ”Snack O’Clock.” I thought to myself, “I LOVE SNACKS, this is perfect!” I was a little disappointed so see so few posts on actual snacks. I mean, it is called Snack O’Clock. Then JP approached me to write a blog post about one of my cakes. And I thought, “this is awesome”!

I’ve been thinking a lot about blogging, technology, baking and how they all fit together in my new role as First Impressions Officer here at Matrix Group. As a proud Millennial, I’ve blogged for most of my opinionated adolescence, (Shout out to all the Live Journal users out there!) so I’ll keep the angst to a minimum here. I have also become an avid baker/pastry chef in the past few years. I love trying new things in the kitchen, and, above all else, I am a huge fan of eating. Not in a gluttonous, frenzied way, but in a savoring experience of flavors, textures, and ideas. Food is nourishment for the body, and for the mind.

Last week, we put together an office party to celebrate those who had birthdays in January. I was tasked with the party planning. I asked those with birthdays what kind of cakes they wanted as part of the celebration. There was a request for a banal red velvet cake, then a more adventurous chocolate and mint flavored grasshopper cake. And then something amazing happened. Elaine asked for a dessert either gluten-free or under the Paleo diet umbrella.

“WHAT? No gluten? No flour? No sugar? No dairy??? How does that even work?! I must find out!”

I accepted the challenge, dusted off my trusty Google search engine, and went to task. I learned that the followers of the Paleo lifestyle diet focus more on fruits, vegetables, nuts, and lean proteins. More of what our Paleolithic ancestors would have eaten. The focus is on nutrient rich eating, real food, and natural foods.

Now the real question, “How does one make a cake without dairy, wheat, or cane sugar?”

I found the answer in the most feminine and beautiful niche blogs. The Urban Poser is a delightful baking blog with amazing recipes which all fall under this Paleo umbrella. Her “Cherry Chocolate Naked Cake” was so striking that I absolutely needed to make it. Immediately.

After gathering the ingredients from three different stores, I was ready to commit to this nontraditional lifestyle cake. (Have you tried Ghee (clarified butter)? No? Well you should. Put it in everything. You can thank me later.)

The basics of this cake were some kind of fat (palm shortening or ghee), the coconut flour, a binding natural starch flour like arrowroot or potato, cocoa powder, coconut milk, eggs, and honey. I was SO SURPRISED to find that when the cakes were finished baking they looked, smelled, and tasted like cake! Not some weird crumbly mess I’ve made of vegan variety, but honest to goodness cake. This was like having a decadent piece of chocolate cake without that saccharine punch in the teeth. I did, however, have issue with the recommended whipped coconut cream frosting. Once I added the recommended amount of cocoa powder, the cream seized up making it look a little less than appealing. The next instructions detailed how to cover the cake in halved ripe cherries saving the cake from some kind of aesthetic failure.

This cake was what we call in my house slammin’ jammin’. This cake was a hit in the office, and a hit with the resident Paleo follower. It’s easy to reject new things because they take you out of your comfort zone. It’s even easier to buy cakes ready made from the supermarket. However, it is most important to live fully. Or with a full belly.

To see the full recipe and fall in love, visit the Urban Poser’s blog. You really need to try this cake for yourself!

What new challenges have you taken on in 2017?