by Joanna Pineda Posted on March 17, 2010
Matrix Group partnered with Direct Selling Association (DSA) to launch a new and enhanced Web site, www.dsa.org. In collaboration with DSA and Moire Designs, the goal of the updated site was to make it easier to find information by freshening the design and branding, more effectively market DSA’s meetings, publications and research, promote DSA members through an improved member directory and showcase DSA’s government relations activities.
Matrix Group and Moire Design work included:
- A revamped navigation system coupled with a new site search to make finding information easy and intuitive.
- A New design that represents DSA’s new design aesthetic and image.
- Enhancements to DSA’s content management system (CMS) that give DSA staff more control over the site, with more options for content formatting and uploading images and multimedia.
- An interactive map that allows site visitors to click on a state and get information about direct selling activities and legislation for that state.
- An upgraded member directory that features enhanced member listings that include logos and videos.
- Cross linking of DSA products and services to market all DSA programs better.
- Integration with DSA’s membership database (MatrixMaxx)
Visit the new DSA Web site
Related Articles
How to Make Your AMS a Revenue Generator, not a Cost Center Posted on March 25, 2024 I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. At all of these events, there are presentations and discussions about new products and new partnerships that associations can invest in and offer to their members. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator; this makes no sense...
The End of Expertise and How Associations Must Adapt Posted on February 23, 2024 “Trust in companies from global companies is in decline, worry over societal threats and establishment leaders misleading us is growing, while peers are as trusted as scientists for information on new innovations.” – 2024 Edelman Trust Barometer A couple of weeks ago, I facilitated a discussion through UST Education about trust and associations with Melanie Gottlieb, CEO of the American Association...
6 Tips for Successful AMS Onboarding for New Staff Posted on February 12, 2024 When welcoming a new staff member into your organization, the onboarding process plays a pivotal role in shaping their future at your association. It's not just about acquainting them with the organization, their colleagues, or the physical workspace; it's also crucial to empower them with the tools and knowledge they need to thrive. And your Association Management System (AMS) is one...