The intersection of sustainability and user experience (UX) is where you’ll find the theme for 2016’s World Usability Day: Sustainable, or green, UX. Green UX involves creating the best experience for people in ways that make the most efficient, environmentally friendly use of products, services, and processes.
The WUD 2016 sustainability theme dovetails with the public and private sectors’ work on 17 United Nations Sustainable Development Goals (SDGs). Established last year, those SDGs include benchmarks to be met by the year 2030 “to end poverty, protect the planet, and ensure prosperity for all.”
Regardless of scale, any kind of UX work has to be rooted in user-centered design. This means getting into your users’ environment, daily routines, and thought processes in order to provide practical, viable solutions to their problems. Effective green UX should make eco-friendly behavior easier and more affordable to incorporate into your life. It’s better living through recycling, reuse, and redesign.
So how do we unite these UX principles with these green/sustainable ideals? It’s a complex question, but here are a few thoughts:
- Make it easy for the disadvantaged to get a seat at the table of policy decisions, especially when outsiders are tempted to prescribe their own remedies. Those living in the communities of need know what they need best and have a greater understanding of their communities’ habits, knowledge, and biases. This insider knowledge about problems on the ground lets these populations determine what solutions and ideas are possible – and sustainable.
- Make it easy for those affected to be informed. This could mean mobile campaigns that engage the Opera-only users in Central Africa, for instance, or campaigns based on SMS technology or messaging apps. Focusing on available and commonly used technology makes it easier to educate communities about the policy decisions that affect them. What about ways for those users to speak up? They need to know about public meetings and online surveys, as well as ballot measures and pilot programs, that give them a voice.
- See how far you can push ideas and technology in a green or sustainable direction that, in turn, doesn’t make it harder for people to use what you create. This is crucial among populations that, say, rely on fossil fuels or mining for their livelihoods and to provide energy to their communities.
These three points only scratch the surface, and that’s what WUD2016 is about – discovering the meaning of sustainable UX and learning how stakeholders and makers can work together on real-world applications of sustainable UX practices.
Check out this database for global World Usability Day events and other info about how to get involved in bringing usability practices into your work.
Have any ideas of how the user experience can go green? Share here or mention us on Twitter (@matrixgroup) and be sure to use #wud2016.