Everything Is Going Live

periscopeDid you read about it in the newspaper? Already old news.

How about on Twitter? Soon to be old news.

All information, including news, entertainment, sports, concerts, interviews, etc., will eventually be accessible in real time on your mobile devices.

You can already see it happening. We watch live sporting events on phones and get up-to-the-second stats on smartwatches; we are able to get live streams on our phones to see what’s happening in our homes with security cameras.

When I heard about the wildfires in Canada, I thought I’d jump on Periscope to see if anyone was reporting anything. I watched thirty minutes of live coverage from a local news station showing the fire, people evacuating, etc. It was so interesting to see it live. As I was about to hop off, I saw a Scope that had 18,000 viewers, so I checked it out. I then began to watch the AC/DC concert live from Portugal with Axl Rose from the point of view of someone in the very front row. It was so cool.  I immediately Air Dropped it onto my TV and watched the last hour of the show. It was awesome!  Fire!

Needless to say, there are a lot of mundane Periscoping out there. Like high school kids geeking out about how many hearts their scope is getting or John Smith scoping his commute to work.

All of this got me thinking about what we do, what our clients do, and how can we best use this technology.

  • How are you using video now on your site?
  • How are you disseminating news?
  • What about your social media strategy?

Could you replace any of these with something as easy to use as Periscope or Facebook Live Video? Pretty much everyone of us is carrying a camera-equipped mobile device in our pockets – what’s stopping us from taking video right now?

Think about how powerful that could be during an annual conference! You could stream the keynote speech on Livestream. The staff could run their own live “Man (or Woman) on the Street” series between sessions and events. Attendees could share their Scopes with the same hashtag on your Twitter feed, and suddenly your event can have thousands of viewer hours.

Here are just some examples of live streaming outlets:

Can you imagine what else will be possible? I don’t know about you, but I can’t wait to find out.  Hmmm?  Maybe I should have live streamed me typing up this blog about live streaming?  JK, no one wants to see stuff like that!

Are you using live-streaming video now? What platform are you using? Let us know in the comments!

Categories: CMS, E-Commerce, Integration and Mobile Apps, Content Marketing and Social Media | Bookmark the permalink.
Kevin Tomko

About Kevin Tomko

Born in Washington, DC and raised in Maryland, Kevin is a University of Maryland Terrapin fan and a loyally frustrated Redskins fan. When he is not at Matrix Group managing his projects, Kevin frequents the local dog parks with his Beagle/Pug mixed dog, Sammy (named after #33, Slingin Sammy Baugh). He likes going to comedy shows, cooking, hiking, reading, contemplating a new favorite NFL team, and spending time with family and friends.

1 thought on “Everything Is Going Live

  1. Good post, Kevin. We started Periscoping two years ago at our annual conference and received positive feedback from folks on social media…once they figured out what the service was. Some are more savvy thank others, of course!

    Live streaming events to show a preview of what attendees back home are missing out on is a great way to drum up excitement for content.

    It’s an area that’s hard to track concrete ROI but from an awareness standpoint it’s a great way to pull back the curtains and show behind the scenes. Hope to see more groups using video and sharing their successes for others to follow!

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