Google rolled out its NEW mobile-friendly algorithm today.
Why is Google doing this? The world is mobile. With an estimated 63% of American adults using their phones to go online (Pew Research Center), Google, the world’s largest search engine, wants companies to get serious about their mobile strategies.
What does this mean? When searching on your devices, Google will highlight mobile-friendly in the search engines. More importantly, mobile-friendly websites will rank higher in mobile searches.
How does this impact your organization’s web strategy? For one thing, if you don’t have a mobile strategy, it’s time to get serious about one. It’s also a good time for those with mobile strategies to assess them.
- Start with your own analytics. When reviewing your analytics, go to Audiences>Mobile>Overview. You can see from what type of device visitors are accessing your website. To gather a sense of whether or not traffic has climbed among mobile devices over a specific period, simply select the “compare to” in the calendar box (top right hand corner) and adjust dates. You can customize the dates based on specific periods.
- Use the mobile-friendly test tool. This tool crawls individual pages on your website and lets you know if a page is not mobile-friendly and why.
- Make your current website responsive. These days many content management systems, including Sitefinity and WordPress, offer responsive templates to help web developers convert desktop sites to responsive.
Finally, if you haven’t redesigned your website in a few years, make sure that you budget for a responsive website.