Nick Exposito

Marketing & New Business Coordinator

How to Use Social Media for Your Business

As the Marketing Coordinator at Matrix Group, I’ve started to use social media on a daily
basis not just to connect with my friends, but to see what is going on in the world and to see what is trending from a business and marketing standpoint. I’m also learning a lot about how to use social media to connect with your clients and constituents so they can better connect with you.

I recently attended a digital writing class hosted by Carrie Hane, Principal of Tanzen Consulting, where I learned about everything from creating better emails to writing for SEO. The topic I found most interesting, though, was writing for social media, since I use it on a daily basis and it’s something you don’t learn a lot about in college or in school in general.

My top takeaways about writing for social media were:

  • Always put your audience first – what are they interested in? What content can you share to best meet their needs?
  • Use calls to action!
  • Aim to be shareable. More shares = more likes = more interest = more business!
  • Keep in mind that your social channels and each post are part of a much bigger story.
  • Use hashtags to be found and to join the larger conversation
  • Think about how you can differentiate your content – there is a lot of noise on social media, so what can you do to stand out in the crowd?

While all of these are great ideas to keep in mind when it comes to writing for social media, each platform is different and requires a slightly different strategy, so there are some quick tips that I learned for how and what to post to each channel:

  • Twitter
    • The ideal tweet shouldn’t exceed 100 characters and needs to be more than 70.
    • Add photos to your tweets whenever possible
    • Share 4 to 5 relevant pieces of content that are not your everyday, such as blog pages, articles, or retweets of a relevant quote.
    • Make sure you are following your customers back!
  • Facebook
    • Share business news and current topics that are happening in the industry.
    • Always try and include pictures with your posts – you will get more engagement from your audience.
    • Facebook allows unlimited text in your posts, but the ideal length for a post is above 40 characters but less than 120.
  • Instagram
    • Use great pictures or short videos to get a lot of traffic.
    • Have a balance of posts between “fun” images and business related / promotional images
    • Try to keep posts to under 150 characters, and keep in mind that only the first 140 characters will display before they get cut off and users have to click “more” to see the rest.

And one more piece of advice for all platforms: regularly update your profile picture and cover photo; it’ll keep your audience more engaged with your page.

I had a great time attending Carrie’s workshop, and as you can see I learned a ton! If you’re interested in hearing more from Carrie on writing for the web, make sure to check out the Matrix Minute video that CEO Joanna Pineda recorded with her about How Writing for Digital is Different.

What other tips do you have for using social media for business? I’m all ears!

Katie Holmes

First Impressions Officer

How to Throw an Office Party That Everyone Will Love

An office is a quirky family sometimes. We’ve got our weird but lovable uncle developers, our zany aunts on the MatrixMaxx team, and Mom and Dad, the CEO and COO, encouraging us as well as wagging a finger here or there when the situation calls for it. From my position, the project managers are older siblings protecting and guiding those they manage. Needless to say, when one works in an intimate yet diverse environment such as Matrix Group, it can be difficult to host an office party where everyone feels at ease. Here are my tips and tricks to hosting the best small office party without having to get HR involved:

1. DO YOUR RESEARCH

Before planning anything, sit down and think about diets and allergies. If Patty in accounting is allergic to peanut butter, you should know that before she breaks out into hives and her throat swells shut. Be cognizant of allergies, because food allergies can create life and death situations. You also probably know who in your office is on a diet. Consider options that are tasty but also fit in within their specialized dietary requirements. Did you know French macaron’s are gluten free? I’m also pretty sure COOL-WHIP is vegan. If you don’t explicitly tell the more food conservative staff that something is vegan, gluten-free, or inherently different from a mainstream version, they’ll be more likely to eat it – just make sure you fill those with the restrictions in on what’s safe for them (See my post on Paleo cake for more information.)

2. BUDGET

We all live and die by the accounting department, so find out what your budget is and go from there. Honor your budget, and your time.

3. DON’T BE AFRAID OF A LITTLE BOOZE

Even the most teetotaling officemate can relax while others are enjoying a tiny cocktail. Adding St. Germane (an elderflower liquor) can turn regular lemonade into something really special for your event. The trick to having a just slightly alcoholic beverage, while also offering a non-alcoholic option that is just as special. Consider offering a fruit or herb infused water, or a sparkling water in an unusual vessel.  It’s my general rule that no one NEEDS a gin martini at 3:30 in the afternoon, so offer well balanced cocktails and mocktails for the office. The goal isn’t to get drunk, the goal is to celebrate.

4. BE MINDFUL OF YOUR GUESTS

If Sarah from IT doesn’t like to be the center of attention, don’t make her blow out the candles on her birthday cake in the front of the conference room while everyone stares at her. Just simply give her a simple, “On behalf of the company, we want to wish you a happy birthday!” Followed by an emphatic “Here! Here!” This will allow everyone to remain comfortable, yet still celebrate the motivation for the event.

5. HAVE FUN!

It is called a party after all. This goes back to being mindful of your guests. If your office needs help getting people to talk to each other, simple games can foster the conversation. If you’ve got really big personalities, utilize that! Or perphaps this celebration is a real brain break for the staff, so you’ll just want to let them mingle. They will thank you for it.

Lastly, make sure your admin staff gets to eat at these things. Sometimes the admins are too busy hosting the event to even taste the hors d’oeurves they spent hours considering.

What tips and tricks have you picked up in hosting office events?

Design Trends for 2017

While 2016 was an exciting year for design – there was a shift toward mobile-first design, video and rich imagery were hotter than ever, and animations became the norm – I’m even more excited about what we can expect to see in 2017.

 

A few weeks ago, Creative Director Alex Pineda and I held a webinar with CEO Joanna Pineda to talk about the trends that are emerging in 2017, and how you can give your members the best user experience possible by incorporating them into your web presence.

Curious about what’s in store for 2017? Check out our recap video:

 

Whether your plans for 2017 include a large-scale website redesign, building a brand new website from scratch, launching an app, or simply refreshing a few of your key pages, we’d love to help you incorporate some of these trends!

 

Which design trends are you most excited about for 2017? 
Leah Monica

Director of Marketing

Social Media Tool: Hootlet Extension

If you’re in marketing, you know how time consuming posting and monitoring social media can be. It can easily swallow hours of your work day. Yes, hours.

As I mentioned before, I’m all about the productivity hacks this year, and am diving deep into the world of Chrome extensions to try to streamline my work and personal life. My current favorite extension for efficiency in the social media department is the the Hootlet extension for Chrome and Firefox. If you use Hootsuite to manage your social media accounts like we do, you need this, plain and simple!

Why is it so great? It allows you to share articles or web pages that you are reading/visiting, without ever having to switch tabs or copy/paste a single URL or string of text. While it may not seem like either of those things are that much of a nuisance, you’d be shocked at how much time the back-and-forth swallows, and how easy it is to get lost and distracted when you’re juggling 15-20 tabs at once (that’s not just me, right?).

With the Hootlet extension, all you have to do is click the Hootlet icon in the browser toolbar, and the familiar Hootsuite draft box will pop up on the webpage, pre-populated with the page title and URL. From there, you can customize your message, add a photo or attachment, and choose to either share the social media post immediately or schedule it for later, without ever leaving the webpage. Life changing!

Another cool feature? If you see a quote in an article that you’d like to share, you can quickly do so by highlighting the text, right-clicking, and clicking on “share via Hootlet.” The draft box will then pop up with the highlighted text, and a shortened link to the article.

Sharing made easy! Can’t beat that.

What are some of your favorite social media productivity tools?

Nick Exposito

Marketing & New Business Coordinator

Tackling Your First Job Out of College

You just finished college and all that hard work is finally going to pay off. At least you hope it will.

You studied hard, got good grades, got involved outside of the classroom, had a few internships, and even took advantage of the interview coaching that your university offered. You polish up your resume, send it out, and get a few interviews. The interviews go well (hooray!) and you get the anxiously awaited call – you got the job! Great!

…but now what? You’ve had plenty of coaching on how to land the job, but few people actually prepare you for what you can expect and how you can survive those first few weeks of your first big-kid, full-time job.

So, as a recent grad, here are my tips on how to tackle your first full-time job out of college:

  • Learn as much about the company as humanly possible. Do tons of research ahead of time, and soak as much information in during your first few days and weeks as you can. The more you know, the more of an impact you can make at the company.
  • Don’t be afraid to ask questions, and ask a lot of questions. You are new and will struggle with certain tasks that are assigned to you for the first few weeks. Your colleagues will always be there to help you, so do not be afraid to ASK QUESTIONS. Believe it or not, they don’t expect you to know everything already. Phew!
  • Go to as many meetings as you can. Sitting in on meetings is a great way to learn about what’s going on at the company. By going to different meetings you will discover what projects are going on, how those projects are managed, who you are working with, and you will also get a better grasp on the inner workings of the organization.
  • Always have a notebook (or laptop) handy for taking notes. A lot will be thrown at you those first few days and weeks, and, honestly, a lot of it can sound like gibberish. Writing everything down helps enormously!
  • Have fun. I’ve already found that the old adage is true: If you love what you’re doing, you’ll never work a day in your life. So make it FUN! I am fortunate that the office environment I work in is fast-paced and exciting.
  • Never miss an opportunity to grab lunch. In addition to being a great way to socialize and make friends at work, grabbing lunch with colleagues is the best way to get a feel for the company culture and to learn some insider tips for success.

That’s it! In recap: Ask questions, go to lunch with colleagues, go to meetings, have fun, and don’t ever stop learning. If you do these little things now, down the road you will be thrilled to go to work every day, and you may even find yourself climbing that corporate ladder in no time.

Oh one more (very important) tip: know where the CEO parks his or her car. That way you won’t accidentally park in that spot on your second day of work! Not that I know anything about that…

Have any other tips for success at your first full-time job? I’d love your advice!