News

CHA Launches Year-Round Educational Portal in BeSpeake

December 06, 2021
Matrix Group is pleased to announce the launch of a year-round education portal in the BeSpeake virtual conference platform for the Catholic Health Association (CHA).

CHA Community Benefit 101 Virtual Conference HomepageCatholic health care is a ministry of the Catholic Church continuing Jesus' mission of love and healing in the world today. Comprised of more than 600 hospitals and 1,600 long-term care and other health facilities in all 50 states, the Catholic health ministry is the largest group of nonprofit health care providers in the nation. At the national level, these organizations join together in the Catholic Health Association of the United States.

CHA organizes a large annual conference, called Assembly, in June every year. Throughout the rest of the year, CHA offers other opportunities for education and community through webinars, and smaller conferences. After a successful virtual Assembly in the BeSpeake conference platform, CHA explored using BeSpeake year-round for its smaller conferences.

“CHA members come together for education, support, self-care, and inspiration. After the success of our virtual Assembly in BeSpeake, we asked Matrix Group to create a year-round education portal. We wanted the beautiful aesthetics, the high production value of live broadcast that is not Zoom, and opportunities for networking and gatherings. Matrix Group was able to integrate BeSpeake with Aptify, our membership database, and developed a portal that can be used year-round to manage costs and make it easy to host our smaller conferences in the coming year. It also allows us to customize design elements to provide a unique look-and-feel for each program,” says Nick Osterholt, Editor of Digital Communications.

The CHA year-round education portal launched on October 8, a few days in advance of the CHA Community Benefit 101 conference. CB 101 was 3 half-days of learning and discussion about community benefit, which is a requirement that all nonprofit hospitals must meet. Community Benefit 101 boasted:
  • Registration that was nearly 3 times the normal number of attendees.
  • An easy and seamless registration and login experience for attendees. Through the Aptify integration, attendees were able to register and login to the portal with the same credentials. 
  • All live sessions, with speakers and moderators trained in advance by CHA and BeSpeake staff.
  • Very high participation, with the vast majority of attendees attending all three days, all day long.
  • Engagement high engagement, with participants interacting heavily all day long with speakers and subject matter experts.
Following the success of Community Benefit 101, CHA next held its Mission Leader Seminar virtual conference on the BeSpeake platform with equally positive outcomes for its members. CHA’s next program using Matrix Group’s platform, Foundations of Catholic Health Leadership, kicks off in February 2022.


About the Catholic Health Association of the United States

The mission of CHA is to advance the Catholic health ministry of the United States in caring for people and communities. Catholic health care is a ministry of the Catholic Church continuing Jesus' mission of love and healing in the world today. Comprised of more than 600 hospitals and 1,600 long-term care and other health facilities in all 50 states, the Catholic health ministry is the largest group of nonprofit health care providers in the nation. At the national level, these organizations join together in the Catholic Health Association of the United States. In CHA, the ministry raises a collective passionate voice for compassionate care.

About Matrix Group

Matrix Group is a leading digital marketing and consulting agency in the Washington, D.C. area specializing in web design, development, AMS, virtual meeting platform, integration, branding, mobile and e-marketing services. Clients hire us to solve these challenges: Increase member or stem membership decline; increase member/customer retention with a compelling set of web, mobile, social and AMS offerings; reach new audiences with a clear brand; and increase staff productivity by integrating various back office systems.

Want to explore a year-round educational strategy in BeSpeake for your organization? Schedule a demo today!