Matrix Group Launches “We Are Called” Campaign Website for the Catholic Health Association of the United States

May 18, 2021
We-Are-CalledMatrix Group, a leading digital marketing development agency in the Washington, D.C. area, recently launched a new campaign site for an important health equity initiative for the Catholic Health Association of the United States (CHA), a non-profit organization dedicated to advancing the Catholic health ministry of the United States in caring for people and communities.

CHA is committed to improving health equity outcomes for people and communities of color.  The new website for the We Are Called campaign describes the important steps being taken by CHA member hospitals and healthcare providers to confront racial bias, focus on diversity and inclusion, and improve outcomes for all people. The We Are Called website promotes the campaign and provides a space for CHA members to confront this important issue.

The urgency and importance of this new commitment to social justice in healthcare has never been more obvious than during the last year of the COVID-19 pandemic.  Built in the Sitefinity CMS, this new site features:
  • Stories and ongoing initiatives by CHA members who are already involved in confronting social justice issues in healthcare.
  • Resources and tools to help members and the public understand this complex and sensitive problem.
  • Video and social media content integration to reach members across multiple platforms.
  • Sign-up form for members to add their voice to this important work
"We cannot tolerate or turn a blind eye to racism and exclusion in any form and yet claim to defend the sacredness of every human life." 
– Pope Francis

Visit the We Are Called Site

About the Catholic Health Association of the United States

The mission of CHA is to advance the Catholic health ministry of the United States in caring for people and communities. Catholic health care is a ministry of the Catholic Church continuing Jesus' mission of love and healing in the world today. Comprised of more than 600 hospitals and 1,600 long-term care and other health facilities in all 50 states, the Catholic health ministry is the largest group of nonprofit health care providers in the nation. At the national level, these organizations join together in the Catholic Health Association of the United States. In CHA, the ministry raises a collective passionate voice for compassionate care.

About Matrix Group

Matrix Group is a leading digital marketing and consulting agency in the Washington, D.C. area specializing in web design, development, AMS, virtual meeting platform, integration, branding, mobile and e-marketing services. Clients hire us to solve these challenges: Increase member or stem membership decline; increase member/customer retention with a compelling set of web, mobile, social and AMS offerings; reach new audiences with a clear brand; and increase staff productivity by integrating various back office systems.

Do you have an important message to communicate to your members? Get in touch!