News

Matrix Group Launches Interactive Centennial Microsite for the American Physical Therapy Association

April 20, 2020
APTA Centennial – 100 Years  1921-2021

Matrix Group, a leading digital marketing development agency in the Washington, D.C. area, recently launched a website, featuring an interactive timeline, for the American Physical Therapy Association (APTA) for their centennial celebration.

APTA is an individual membership professional organization representing more than 100,000 member physical therapists, physical therapist assistants, and students, with a mission of building a community that advances the profession of physical therapy to improve the health of society.

2021 marks a crucial milestone in the American Physical Therapy Association’s (APTA) journey - 100 years of representing, strengthening and advocating for the profession. To honor this milestone, APTA wanted to create a special anniversary microsite that showcases its rich history, highlights stories from those in the profession, and invites members, partners and other visitors to join the celebration.

Matrix Group partnered with APTA to create a special microsite. The website:

  • Features an interactive timeline, which uses photography from the association’s archive, bringing APTA’s rich history to life.  The timeline dates back to the early 1920s, giving visitors a sense of how the association and profession has evolved over the last 100 years.
  • Gives members and visitors a platform for sharing their stories and memories about how Physical Therapy - and the APTA - has impacted their lives
  • Celebrates APTA’s mission and vision by connecting members and visitors to service opportunities throughout the year
  • Provides an easy way for members, partners, and the public to stay informed about the exciting celebration events happening throughout 2021.
“The APTA team has been hard at work for three years, planning a very special year to mark our 100th anniversary in 2021. This is more than a celebration of the past, we’re also looking to the future and this event will serve as a steppingstone to launch the next hundred years,” said APTA Director of Public and Media Relations Emilio J. Rouco. “We want this celebration to be engaging and inclusive of all of our chapters and components, members, potential members, and the patients we serve and the centennial microsite will serve as a pivotal, central point to help us connect all the dots. Our partnership with Matrix Group will allow the site to continue to evolve and grow throughout 2020 and 2021.”

Visit the Website and Join In the Celebration!

About APTA

The American Physical Therapy Association (APTA) is a U.S-based individual membership professional organization representing more than 100,000 member physical therapists, physical therapist assistants, and students of physical therapy. The nonprofit association, based in Alexandria, Virginia, seeks to improve the health and quality of life of individuals in society by advancing physical therapist practice, education, and research, and by increasing the awareness and understanding of physical therapy's role in the nation's health care system.

About Matrix Group

Matrix Group is a leading digital marketing and consulting agency in the Washington, D.C. area specializing in web design, development, AMS, integration, branding, mobile and e-marketing services. Clients hire us to solve these challenges: Increase member or stem membership decline; increase member/customer retention with a compelling set of web, mobile, social and AMS offerings; reach new audiences with a clear brand; and increase staff productivity by integrating various back office systems.

Looking to reimagine your web presence? Get in touch!