CEO Joanna Pineda Profiled in New Book - Association 4.0 - by Sherry Budziak and Kevin Ordonez

February 17, 2020
Association 4.0

Matrix Group, a leading digital marketing and consulting agency in the Washington, D.C. area, is proud to announce that CEO Joanna Pineda was recently identified as an innovative leader in the association community, and profiled in Sherry Budziak and Kevin Ordonez’s new book, Association 4.0: An Entrepreneurial Approach to Risk, Courage and Transformation.

The book describes how Joanna, and 23 other entrepreneurs, who the authors call transformers, built and are evolving companies that serve a changing association industry. Joanna and her fellow transformers love solving tough problems. All the stories offer examples, benchmarks and questions for leaders who want to meet and exceed the demands of the volatile business environment that the authors call Association 4.0.

Here are a few words of wisdom from Joanna’s chapter: “If you don’t have leaders with a range of professional backgrounds, there will not be a lot of new thinking. The average pharmacist, librarian or dentist has limited experience with the challenges that are involved in running an association. It’s a good idea to include people from outside your organization’s playing field who can introduce a different point of view and push the group forward.”

“Five years ago, we realized that major shifts in our industry were on the horizon,”
says Budziak. “We are experiencing a fourth industrial revolution powered by digital innovations that are transforming business. The environment is fraught with challenges for all industries, especially our own.”

Budziak and Ordonez’s first book, Association 4.0—Positioning for Success in an Era of Disruption, was conceived when the authors began asking leaders in their network how associations must change to stay relevant. They discovered that the most successful executives are experimenting and iterating to mitigate risk, developing hubs of innovation within their organizations and using the latest technology to gain a deep understanding about their members’ needs. In other words, they were acting like entrepreneurs. This book expands the horizon.

The book launches at .orgCommunity’s Innovation Summit on February 20, 2020, at the American Society of Anesthesiologists’ office in Schaumburg, IL, which brings together thought-provoking speakers together with association professionals for day of education, entertainment and networking.

In addition to being educational, this book is a fun read! The stories are funny, motivational, and inspiring. If you’re looking for advice about how to navigate the evolving association landscape, or the strategies you will need to embrace in an industrial revolution driven by technology, be sure to order your copy today!

Order Your Copy Today

Budziak and Ordonez are partners in .orgCompanies, which includes .orgSource a consulting business. .orgSource works directly with association leadership teams, providing strategies and data-driven solutions that reflect its deep understanding of association challenges and approaches for overcoming them.

Matrix Group is a digital agency that that helps associations and nonprofits use web, mobile and social to create amazing member journeys that lead people to join, renew, purchase, attend and engage.