Matrix Group, a leading digital marketing and consulting agency in the Washington, D.C. area, recently launched a re-imagined and redesigned site for the Sheet Metal Workers’ National Pension Fund (SMWNPF).
The Sheet Metal Workers’ National Pension Fund is an important resource for sheet metal workers, providing pension fund participants with information about the Fund, plan of benefits, financial information, forms, contact information, and frequently asked questions about the Fund. Since the Fund’s last website redesign in 2011, technology has advanced considerably, and the old site was becoming difficult for staff to manage, difficult for participants to navigate on mobile devices, and needed to more clearly and powerfully reflect the Fund’s resources and tools.
Matrix Group worked closely with SMWNPF staff to design a user-centered website that now speaks clearly to SMWNPF’s target audiences of employers, retirees, participants, trustees, SMWNPF staff and business managers of local union affiliates. To accomplish this, Matrix Group:
Designed a fresh new website with revived imagery, color palette and imagery
Built the new design as a WordPress theme and implemented in the WordPress content management system, giving staff the ability to easily maintain the website and keep the information fresh
Designed a user-centered website that more clearly showcases the Fund’s resources, and tools, and better promotes their impact.
Made the new website Mobile-friendly, making the website easier to use and look great on any device
“Matrix Group’s design made our website easier and faster for visitors to find information, and it communicates that information clearly. Participants of the Fund are now able to access the site from their personal devices such as mobile phones and tablets, making their online experience with the Fund more valuable,” said Reid Huyseen, Director of Information Technology for the Fund.
Visit the new SMWNPF Website
About the SMWNPF
The Sheet Metal Workers’ National Pension Fund (“NPF” or “Fund”) is a defined benefit pension fund for sheet metal workers. As a defined benefit plan, all Fund assets are held in one trust for the benefit of all participants. For more information, visit: https://www.smwnpf.org/
About Matrix Group
Matrix Group is a leading digital marketing and consulting agency in the Washington, D.C. area specializing in web design, development, AMS, integration, branding, mobile and e-marketing services. Clients hire us to solve these challenges: Increase member or stem membership decline; increase member/customer retention with a compelling set of web, mobile, social and AMS offerings; reach new audiences with a clear brand; and increase staff productivity by integrating various back office systems.