Matrix Group, a leading digital marketing and consulting agency in the Washington, D.C. area, recently launched a re-imagined and redesigned site to promote career opportunities within the water management industry, as part of a joint partnership between the Water Environment Federation and the American Water Works Association.
Today’s water professionals work to provide clean water and essential services for communities, while adapting to and finding solutions to issues such as the impacts of climate change, aging infrastructure, a retiring work force, and the global water crisis. The new design of the WorkforWater.org site communicates the opportunities and possibilities of choosing a career in water, and encourages job seekers to explore a careers across a wide spectrum of positions.
The Matrix Group team worked closely with AWWA and WEF to understand the industry, why working in water is terrific, target audiences for working in water, and the important conversions for the website. We started with user personas, then moved to re-imagined content and user flows, a beautiful design, and more high impact content.
The new website features profiles of various careers in water, explains how to get started, and links to resources and requirements for each state, since working in water treatment is a licensed profession.
“We are most excited about the Get Started map. While the water industry is global, the employment, particularly for operations personnel, is local, due to the varying state licensing requirements. Finding information specific to your state or region can be a large barrier to entering the field. This map provides a tool for site visitors to easily find information specific to their region,” said Jessica Rozek, Operator Programs Manager at WEF.
To help the AWWA and WEF reach their goals, Matrix Group:
Produced new logo and branding assets
Designed a fresh new website with revived imagery, color palette and imagery to communicate the various career possibilities in water
Provided SEO consultation on search phrases and other use cases to inform content
Built the new design as a WordPress theme and implemented in the WordPress content management system
Built a custom directory and map of state-by-state resources and information related to licensing, certifications, related organizations, training programs and regional job searches
Launched the new site on time, and on budget
Visit the Work for Water Website
About the American Water Works Association
The American Water Works Association is an international, nonprofit, scientific and educational society dedicated to providing total water solutions assuring the effective management of water. Founded in 1881, the Association is the largest organization of water supply professionals in the world. For more information, visit: https://www.awwa.org/
About the Water Environment Federation
The Water Environment Federation (WEF) is a not-for-profit technical and educational organization of 35,000 individual members and 75 affiliated Member Associations representing water quality professionals around the world. Since 1928, WEF and its members have protected public health and the environment. As a global water sector leader, our mission is to connect water professionals; enrich the expertise of water professionals; increase the awareness of the impact and value of water; and provide a platform for water sector innovation. For more information, visit: https://www.wef.org
About Matrix Group
Matrix Group is a leading digital marketing and consulting agency in the Washington, D.C. area specializing in web design, development, AMS, integration, branding, mobile and e-marketing services. Clients hire us to solve these challenges: Increase member or stem membership decline; increase member/customer retention with a compelling set of web, mobile, social and AMS offerings; reach new audiences with a clear brand; and increase staff productivity by integrating various back office systems.