Matrix Group Launches New Website for All Ages Read Together (AART)

September 17, 2018

Home   All Ages Read TogetherMatrix Group, a leading digital marketing and consulting agency in the Washington, D.C. area recently launched a redesigned website for All Ages Read Together (AART), a non-profit organization dedicated to educating children in need with free preschool programs in their communities.

AART plays a critical role in providing preschool education opportunities for families who do not qualify for publicly funded programs such as Head Start, but cannot afford private preschool. Children who do not attend preschool can fall academically behind by as much as 20 months, when compared with children who attend preschool. By providing free preschool programs and books to take home each week, AART prepares 4 and 5 year old students for success in school. AART currently has 13 programs in Fairfax and Loudoun counties in Northern Virginia.

AART had a challenge and an opportunity: it had been selected to be WTOP’s Charity of the Month for July 2018; this was a great opportunity to raise awareness and raise money. But the website was dated, the information wasn’t current and it didn’t reflect the vibrancy and success of the organization. AART chose Matrix Group to redesign the website to:

  • Tell AART’s story - a story of a school readiness-focused charity that is making a significant impact in the lives of children and families in Northern Virginia

  • Show AART program information, events, and class offerings so it is more easily accessible to parents

  • Redesign donor forms and statistics to encourage more donations

  • Ensure the AART website is easy for staff to update, secure, and able to handle the increased site traffic.

The new website is a completely reimagined AART experience for families, prospective families, and donors. The new website features:

  • An updated information architecture that organizes content by function, topic and initiative.

  • Content presentation and management through the WordPress Content Management System.

  • A beautiful and child-focused design that showcases AART’s new branding and helps tell its story through the primary beneficiaries: the children themselves. It also reflects their new content and marketing strategy created in partnership with Matrix Group.

  • Mobile-friendly responsiveness that makes the website look great on any device.

  • Bold testimonials from AART families, which help to encourage future donations.

“The newly redesigned website is a wonderful representation of the evolution of All Ages Read Together (AART). It reflects the joy felt by everyone who works with and on behalf of the young AART students.” -Michelle Sullivan, Executive Director, AART

Visit the new AART website at

Matrix Group is a leading digital marketing and consulting agency in the Washington, D.C. area specializing in web design, development, AMS, integration, branding, mobile and e-marketing services. Clients hire us to solve these challenges: Increase member or stem membership decline; increase member/customer retention with a compelling set of web, mobile, social and AMS offerings; reach new audiences with a clear brand; and increase staff productivity by integrating various back office systems.

Looking to reimagine your web presence? Get in touch!