Matrix Group Launches Redesigned Website for ISPOR—The Professional Society for Health Economics and Outcomes Research

August 28, 2018
ISPOR Homepage

Matrix Group, a leading digital marketing and consulting agency in the Washington, D.C. area specializing in web design, development, AMS, integration, branding, mobile and e-marketing services, recently launched a redesigned website for the ISPOR, the professional society for health economics and outcomes research (HEOR).

ISPOR plays a pivotal role in helping healthcare stakeholders and organizations make informed health decisions that are based on sound scientific research. ISPOR’s more than 20,000 individual and chapter members from 110+ countries work together to meet these challenges.

The ISPOR website provides a gateway to ISPOR’s publications and HEOR resources, promotes the Society’s global scientific conferences and educational trainings, advances its strategic initiatives, brings members together by special interests and geography, and helps professionals advance their careers in the field of HEOR.

ISPOR chose Matrix Group to redesign the website to:

  • Ensure ISPOR’s leadership and preeminence in the application of health economics and outcomes research to improve healthcare decision making and delivery.

  • Improve the organization and discoverability of the most popular resources and tools.

  • Make it easier for members to get involved in ISPOR, from the scientific conferences to their regional chapters, networks, and consortia and working groups.

  • Promote the benefits of membership beyond the scientific conferences.

  • Increase membership with the enrollment of new members and boost member retention, especially among early- and mid-career professionals.

  • Increase the number of attendees at the annual ISPOR conference held in North America, the ISPOR Europe conference, and the biennial ISPOR Asia Pacific and ISPOR Latin America conferences.

  • Make it easy for staff to update all aspects of the website.

  • Organize and integrate search between publications, events, and news updates.

The new website is a completely reimagined ISPOR experience for members, prospective members and all persons interested in HEOR. The new website features:

  • An updated information architecture that organizes content by function, topic and initiative.

  • Content presentation and management through the Sitefinity content management system.

  • A site search that indexes and searches content across ISPOR’s entire family of websites.

  • A beautiful, sleek and user-friendly design that showcases ISPOR’s new branding.

  • Integration with Elsevier, ISPOR’s journal partner, so that journal content can be searched through the ISPOR website.

  • Single sign-on across multiple ISPOR websites.

“We are very excited to launch our new, greatly improved website,” stated ISPOR’s Chief Operations Officer, Sue Capon. “The new website is a significant enhancement and allows ISPOR to better serve our member base and the HEOR community. Matrix Group has been a great partner in this project and has really helped ISPOR to navigate the many decision points required in a complete redesign of this type.”

Visit the new ISPOR website at

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