Matrix Group, a leading digital marketing and consulting agency in the Washington, D.C. area specializing in web design, development, AMS, integration, branding, mobile and e-marketing services, recently launched an interactive microsite for the Food Marketing Institute (FMI) and Nielsen, which presents this year’s findings from their joint, multi-year research effort on the “Digitally Engaged Food Shopper.”
The Food Marketing Institute, a international trade association that serves as the voice of food retail, and Nielsen, a global performance management company that provides a comprehensive understanding of what consumers watch and buy, formed a strategic alliance to take a comprehensive look into the behaviors, motivations and expectations of the digitally engaged food shopper. This research serves as an invaluable resource for food retailers and manufacturers who have an increasing need to change and improve in order to compete in today’s digital marketplace.
To unveil the findings from their second year of research, FMI and Nielsen sought to build a website that would showcase their findings in an interactive, engaging fashion, and encourage visitors to take their new online assessment and download the full report. Working on a tight timeline, FMI and Nielsen turned to FMI’s trusted digital partner, Matrix Group, to design and develop the website.
The New Digital Shopper Microsite:
Features a bold design and powerful graphics and animations to highlight the importance and relevance of the new research in a turbulent marketplace;
Provides clear calls to action for visitors to take the online assessment as well as download the full report;
Is implemented on the versatile Sitefinity content management system, which allowed for great flexibility in design and quick implementation; and
Is responsive, which allows visitors to easily access the report and assessment on their mobile devices at the FMI Midwinter Executive Conference, where the website and research was unveiled.
“The Digitally Engaged Food Shopper microsite is a dynamic storytelling tool that serves to educate both our members and external audiences about the business issues affecting the rapid pace of change in our industry,” said David Fikes, vice president for communications and consumer/community affairs at Food Marketing Institute. “Matrix Group consistently helps us convey important research with vivid design and seamless user experiences that deliver valuable engagement opportunities for our membership-based organization.”
Visit the new Digital Shopper Microsite