News

Matrix Group Launches New Equipment Leasing & Finance Foundation Website

September 07, 2017

Matrix Group, a digital agency in the Washington DC area specializing in web design, mobile and e-marketing services, development, AMS, integration, and branding recently launched a new website for the Equipment Leasing & Finance Foundation.

The Equipment Leasing & Finance Foundation is a non-profit organization that  inspires new ways of thinking and is the source for the most comprehensive, innovative and future-oriented research and analysis available in the equipment leasing and finance industry.

To provide their users with a more attractive and interactive web experience, the Foundation wanted a new, fresh look for their website. In order to accomplish these goals, the Foundation turned to Matrix Group, a long time partner of their affiliate organization, the Equipment Leasing and Finance Association, to create a new website which would more clearly convey the Foundation's purpose, serve as a better resource for the industry, and usher in the next generation web presence.

The new Equipment Leasing & Finance Foundation website was designed and built in the versatile open-source content management system WordPress, and features:

  • A bold, compelling, and intuitive design that represents the prominence and rich offerings of the Foundation.

  • A modern, user-friendly and mobile-friendly interface  

  • A more effective site search solution, SearchBlox, which helps users to find the information they are looking for more quickly and easily.

  • Giving pages with clear calls to action, that highlight the Foundation’s charitable mission and make it easier than ever to make a donation to the Foundation. The new site also features a donor showcase page that celebrates the generosity of contributing industry organizations.

“We’re delighted with Matrix’s new design for the Foundation website,” said Kelli Nienaber, Executive Director. “It provides style and functionality that reflects and supports our expanded mission and resources, and can keep up with us as we grow.”


Visit the new Foundation website