News

Matrix Group Launches New Convention Site for the Northern Virginia Association of Realtors®

August 28, 2017

CaptureMatrix Group, a digital agency in the Washington DC area specializing in web design, development, AMS, integration, branding, mobile and e-marketing services, recently launched a Convention website for the Northern Virginia Association of Realtors® (NVAR).

With a mission of promoting the professionalism of its members through education, tools, and resources, NVAR offers the annual Convention as one of the association’s key member benefits. It attracts over 1,000 attendees.

The theme of this year’s conference is #WORTHIT. In an age where real estate apps and other online resources make real estate information more readily available to the public than ever before, NVAR is dedicated to advocating for Realtors® and the immeasurable value that they provide to their clients and the community. To both celebrate the countless ways that Realtors® are #WORTHIT and encourage their members to attend the convention, the association wanted to build a conference website that was unconventional, engaging, and inspiring.

Knowing that they needed this conference site to be a big success, NVAR turned to their web partner Matrix Group.

The Matrix Group Solution

To create a unique and compelling conference site for NVAR, Matrix Group leveraged the association’s new content management system, Sitefinity, and designed features that would reinforce the convention’s #WORTHIT theme.

The new website features:

  • An attractive, bright design that reflects the energy and passion of the professionals in the industry.

  • A more interactive experience for its members, coupled with compelling imagery and copy to build excitement around the event.

  • Stories and testimonials shared from Realtors® about why they are #WORTHIT and why attending convention is #WORTHIT, too.


“We knew we wanted our Convention site to first celebrate the field of real estate and the value that our members bring to each client and each transaction, and not simply to highlight the event details like every convention site before it,” said NVAR CEO Ryan Conrad. “Every day our Realtor® and service provider members help people achieve the dream of homeownership. Each of them has stories to share about how they helped that special client find a perfect home, make a difficult transition, or smooth over a tricky situation. We knew that Matrix Group could help us celebrate the inspirational stories of our members and the families they serve, and to highlight our Convention as the culmination of that celebration.”


Visit The NVAR Convention Site