Matrix Group International Inc., a digital agency in the Washington DC area specializing in web design, development, Association Management System (AMS), integration, branding, mobile and e-marketing services, recently launched a new WordPress-powered website integrated with the MatrixMaxx AMS implementation for the Association of International Petroleum Negotiators (AIPN).
AIPN is a non-profit professional membership association that supports international energy negotiators around the world. Composed of more than 4,500 members in more than 110 countries, representing numerous international oil and gas companies, host governments, law firms and academic institutions, AIPN aims to help the international energy negotiator be better prepared to meet the challenges of today's competitive global energy market.
AIPN’s previous website and database were powered by an older, custom system, which was outdated and severely limited in its ability to expand for their growing needs. The MatrixMaxx AMS replaced the core CRM functionality of the older system, upgrading AIPN from a non-relational, duplicate-filled database to a slick new relational structure. Now, instead of making a record change in multiple places (membership, committees, purchases), they just make it once! In addition, the expandable modules of MatrixMaxx are providing Membership, Meeting, and Store support, enabling AIPN to easily add new membership types, create their own meeting registrations, and offer their model contracts for sale.
While the MatrixMaxx team worked with AIPN to ensure their core data migrated successfully into their new AMS, the Matrix Group design and services teams worked with AIPN to design a new, modern website to better serve their growing membership. Among the critical functionalities that Matrix Group built for AIPN were an advanced site search and the ability for members to work cooperatively on model contract teams.
The new AIPN website is also:
Integrated with Matrix Group’s MatrixMaxx association management software, which provides a seamless experience for members accessing protected content, and puts courses and events in front of members at one glance in an attractive layout.
Beautiful and clean in design, reflecting AIPN’s uniqueness as an independent, neutral and balanced professional energy organization.
Powered by the flexible, extensible, open-source WordPress content management system, providing AIPN staff with user-friendly controls that enable them to quickly and easily update content for their members.
Responsive, serving the same great experience no matter what device visitors use to navigate it.
“When we decided to update our site with a fresh design and upgrade our database and CMS, we were looking for a web partner, not just a vendor. We have definitely found that with Matrix Group,” said Wendy Gereau, AIPN Communication and Marketing Manager. “Their experience, guidance and professionalism have been invaluable to our small staff association.”
Visit The New AIPN Website