Matrix Group Launches Interactive Infographic for Food Marketing Institute

April 26, 2016

FMI Grocery Revolution stillMatrix Group, a digital agency in the Washington DC area specializing in web design, development, AMS, integration, mobile and e-marketing services, announces the recent launch of an interactive infographic for the Food Marketing Institute (FMI).

FMI is an international trade association that serves as the voice of food retail, supporting food retailers, wholesalers and suppliers in their mission to feed families and enrich lives. A key part of that support is education of the food retail industry on the latest research and trends.

Matrix Group and FMI have a longstanding partnership that has resulted in a large family of websites and campaigns. As with our award-winning video series, The Grocery Revolution experience is an effort to dispel old stereotypes and update the public’s knowledge about how people buy food.

Grocery Revolution illustrates findings from FMI’s two annual signature research studies, U.S. Grocery Shopper Trends and U.S. Food Retailing Industry Speaks. The studies show both changing consumer habits and how food retailers are responding.

The Grocery Revolution infographic:

  • Makes powerful use of CSS animations, creating a visually exciting experience that brings the facts to life as you scroll
  • Offers four separate paths that focus on key aspects of today’s food retail. This provides dense information in an easy-to-digest, attractive format
  • Is entirely responsive, bringing the same great information to visitors regardless of the device they use

"Like a good friend, Matrix offers solid support and encouragement, while also challenging us to be our best selves. They show us the new frontiers in website design, then invite and inspire us be more creative," said David Fikes, Vice President FMI Communications. "Grocery Revolution is a new way of packaging the trusted research our association annually produces, putting it in more engaging and exciting format. We’ve already seen the platform spark conversation among our industry stakeholders and prove a viable new vehicle for reaching our members with our research."

Join the Grocery Revolution.