Matrix Group Launches Redesigned Site for Doorways for Women and Families

December 11, 2015

Doorways for Women and FamiliesMatrix Group, a digital agency in the Washington DC area specializing in web design, development, AMS, integration, mobile and e-marketing services, announces the launch a newly redesigned website for Arlington, VA’s Doorways for Women and Families.

Doorways for Women and Families (often called “Doorways”) is an organization that takes a multi-pronged approach to helping women and families in crisis find safety and shelter, address trauma and develop skills for self-sufficiency, and ultimately, build a brighter future. The organization started as a grassroots movement in 1978 and has grown to offer many paths for women, men, and children to move out of poverty and instability into safe housing, solid employment, and long-term stability.

The previous site had served its purpose for many years. It educated survivor, supporter, and donor alike and helped people take the first steps out of homelessness, domestic violence, and sexual assault. However, with an ever-increasing number of Americans exclusively using their phones to navigate the internet – and with a key part of their audience unable to access the internet from a home – Doorways knew the time had come for a new, responsive site.

Matrix Group and Doorways have long been partners, so when the organization came to us with the need for an updated, modern website, we were eager to make large-scale changes. We:

  • Crafted a bold, new design that visually reflects the energy and momentum of the organization and its mission.
  • Developed a responsive site, one that anyone can reach and easily navigate on phone or tablet, which increases the reach of their educational and fundraising efforts.
  • Migrated the site into the versatile, open-source, easy-to-use WordPress content management system. Staff members have even greater control over the smallest of details of the site, allowing them to keep the information fresh and up-to-date.

"There are no adequate words to appropriately thank Matrix Group for donating their valuable time and expertise in designing our beautiful new site," says Caroline Jones, President and CEO of Doorways for Women and Families. "As an agency that provides a 24-hour response to women, men and children in harm’s way, it is critical that our website be easily accessible and highly responsive. The team at Matrix thought of every detail and supported us at every step along the way. We are thrilled with the results and could not be more grateful for our partnership!"

Visit the new site at