Matrix Group, a digital agency in the Washington DC area specializing in web design, development, AMS, integration, mobile and e-marketing services, announces the launch of a newly redesigned website for Joscelyne + Associates, Inc.
Organizations worldwide face challenges of all kinds, but some face the kind of challenges that spur the need for large-scale changes. Practices that worked at an organization’s inception or were holdovers from previous regimes prevent financial institutions and government organizations from best serving citizens and stakeholders.
Graham Joscelyne, CEO of Joscelyne + Associates, brings clients the tools they need to line up with international good governance practices and standards - helping them to become more efficient, secure, and effective. Joscelyne’s knowledge of international governance standards and practices informs the facilitated discussions and training approaches that he uses.
With a website that had many years of service under its belt, Mr. Joscelyne determined that the Joscelyne + Associates, Inc. site needed a refresh. What was needed was a visual redesign and a modernized way to showcase the firm's expertise in its field.
The Matrix Group Solution
- Designed a mobile-friendly site that emphasizes the organization’s impact on the people they help. It makes use of Graham Joscelyne’s extensive photo albums of his assignments around the globe.
- Developed a navigation, taxonomy, and content management plan to most effectively present the skill set that visitors seek from Joscelyne + Associates, Inc.
- Implemented the new site in WordPress to take advantage of its user-friendliness and versatility, allowing the organization to take on any desired site updates immediately.
“Working with Matrix was far easier than expected,” said J Graham Joscelyne, Managing Director. “They were non-critical of our old website design and content; enjoyed extracting ‘gems’ during our discussions on the business that we otherwise would have overlooked; and suggested a cleaner and clearer website design and better focused content. Matrix ‘got’ what we needed at the outset and delivered a good product.”
Visit Joscelyne + Associates, Inc.'s new site at www.joscelyneplus.com.