Matrix Group, a digital agency in the Washington DC area specializing in web design, development, AMS, integration, mobile and e-marketing services, announces the launch new site for Endocrine Society’s magazine, Endocrine News.
The Endocrine Society is the world's oldest, largest, and most active organization devoted to research on hormones and the clinical practice of endocrinology. The organization supports its members and the public those members serve through multiple efforts, including sites like Endocrine Facts and Figures, Transitions of Care, and more. Endocrine News joins this large family of sites in order to bring the wealth of knowledge that the magazine produces to its audience’s fingertips, no matter where they are.
With an increasing number of Americans accessing the internet on their phones and tablets – and with the sheer convenience of reading articles on a device that we already carry around every day – the Endocrine Society knew it was time to get their magazine on the web. The magazine had been a smaller portion of the main Endocrine Society site, but the Society wanted it to have a more robust presence.
The Endocrine Society is one of our longtime partners, and they turned to us to develop a nimble, attractive, easy-to-use site for Endocrine News. The magazine is a go-to resource for endocrine health-related knowledge. We wanted to ensure that its online presence would let visitors find this knowledge quickly and easily on phone, tablet and desktop.
- Developed the site to be responsive and switched the site to WordPress, leveraging the CMS’s native capabilities to make it easy to navigate.
- Employed the versatile Advanced Custom Fields plugin to replace the PDF-heavy flipbook option used to present the magazine. This solution lends itself to responsive design, making the reading experience much more intuitive and pleasant for visitors.
- Crafted and implemented a clean, simple design with an elegant "sticky” main navigation that helps visitors find both the information they want and related materials that supplement the articles they read.
"The new website that Matrix created for Endocrine News was like night and day compared to our previous site, or, more accurately, the lack thereof. Previously, we had a single, static home page that simply linked to a PDF flip book of the current issue. There was no place for advertising. There was no way to update content. There was absolutely no semblance that it was a real, interactive website," says Endocrine News Editor Mark A. Newman. "Matrix created a solution for us that looks great, will serve both our audience and our advertisers, and, most importantly is extremely easy to use."
See the new site for the Endocrine News magazine at http://endocrinenews.endocrine.org/