Izaak Walton League of America Launches Redesigned Website

July 23, 2015

Matrix Group, a digital agency in the Washington, DC, area specializing in web design, development, AMS, integration, mobile and e-marketing services, announces the launch of a redesigned website for the Izaak Walton League of America (IWLA).

Founded in 1922 to combat water pollution and protect the country’s woods and wildlife, the Izaak Walton League of America was named for Izaak Walton, the 17th-centuryangler-conservationist who wrote the literary classic, “The Compleat Today, the League’s 44,000 members and more than 240 community-based chapters are building on the accomplishments of those who preceded them as defenders of the nation’s soil, air, woods, waters, and wildlife.

To support its mission and gather momentum around conservation and outdoor recreation across America, IWLA needed to redesign its website. The goals for the website included:

  • Increasing awareness about the Izaak Walton League
  • Providing external and internal audiences with the most updated information on conservation and outdoor recreation issues
  • Engaging the next generation of conservationists 
IWLA partnered with Matrix Group on a redesign of its website. With these goals at the forefront, Matrix Group:
  • Created a photography-based design that communicates IWLA’s mission
  • Transferred the website to Sitefinity 8.0 and integrated it with the Members Only AMS
  • Implemented Searchblox, a site search tool, to make it easy for visitors to find the information they need based on topics and keywords
  • Built the website to be responsive 

The New website:

  • Beautifully captures IWLA’s mission and its focus on conservation, outdoor recreation, and youth engagement
  • Makes it easy for visitors to take action at the local, state and national levels as well as get news and updates on advocacy efforts
  • Inspires individuals of all ages to engage in conservation and outdoor recreation
  • Allows visitors to more effectively search for a local League chapter, including by chapter activities

“With a new website, the League is harnessing technology to achieve our conservation and outdoor recreation goals,” said Scott Kovarovics, IWLA Executive Director. “Enhanced features make it easier for people to find a local League chapter where they can enjoy outdoor recreation or get kids outside. And the website is a more powerful tool for us to help Americans learn about and solve conservation challenges where they live.”
Visit the League’s new website at