News

Matrix Group Launches Redesigned Website for the Maryland Hospital Association

July 01, 2015

MHAMatrix Group, a digital agency in the Washington DC area specializing in web design, development, AMS, integration, mobile and e-marketing services, announces the launch of a newly redesigned website for the Maryland Hospital Association.

Serving community and teaching hospitals, health systems, specialty hospitals, veterans’ hospitals, and long-term care facilities in Maryland, MHA had already gained a robust membership that looked to them for educational opportunities, policy shaping, and more.

The Need

MHA saw an opportunity to improve the user experience of both its members and staff. They teamed up with us at Matrix Group to determine how we could make the site more efficient and user-friendly while still maintaining the kind of support MHA’s membership desired.

Our Solution

We:

  • Developed a responsive site with a freshened-up look and feel. With an increasing number of Marylanders reaching websites with their phones and tablets, a site that would deliver the same quality experience regardless of device was key to the project’s success.
  • Implemented the site in the Sitefinity content management system. Sitefinity is a powerful CMS that makes it simple for MHA staff to manage and update site content.
  • Crafted a new taxonomy and navigation. MHA wants to use its position as the leading organization that shapes health policy, health care, and health in Maryland to help hospitals and health centers emphasize quality care. With a site that makes it easier than ever to find the information visitors are looking for, MHA can empower its membership to provide the kind of care that prevents patients’ return visits.

View the new website at mhaonline.org.