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FMI and Matrix Group Launch Animated Video on the Rise of Supermarket Registered Dietitians

April 03, 2014

FMI Registered Dietitian VideoARLINGTON, VA – Food Marketing Institute (FMI) and Matrix Group, a digital agency specializing in web design, development and e-marketing in the Washington, D.C. area, announce the release of a new animated video as part of the trade association’s “Supermarket Facts Video Series.”

With two-thirds of American shoppers believing that their food choices are an important factor affecting their health,* supermarkets are hiring an increasing number of registered dietitians to help them make healthy decisions.

Using infographics and animation, this video illustrates how supermarkets are hiring registered dietitians in increasing numbers to support their health and wellness strategies.

Watch the video now.

As the voice of the food retail industry, FMI continues to invest in research that maps the changing food retail landscape and identifies new ways of presenting the trends in its vast library. The Supermarket Facts Video Series, resulting from the creative collaboration between FMI and Matrix Group, brings to life these major industry trends.

*Source: FMI Shopping for Health 2013

View more supermarket facts at www.fmi.org/supermarketfacts


Food Marketing Institute proudly advocates on behalf of the food retail industry. FMI’s U.S. members operate nearly 40,000 retail food stores and 25,000 pharmacies, representing a combined annual sales volume of almost $770 billion. Through programs in public affairs, food safety, research, education and industry relations, FMI offers resources and provides valuable benefits to more than 1,225 food retail and wholesale member companies in the United States and around the world. FMI membership covers the spectrum of diverse venues where food is sold, including single owner grocery stores, large multi-store supermarket chains and mixed retail stores. For more information, visit www.fmi.org, and for information regarding the FMI foundation, visit www.fmifoundation.org.

Matrix Group International is a leading web design and development agency in the Washington, DC area. We partner with associations, professional societies and nonprofits. Our services include: web design, content management system implementation, e-commerce systems, web based association management software (MatrixMaxx), integration with other AMS systems, mobile app development, e-marketing and social media. Learn more at www.matrixgroup.net.