Matrix Group and FMI Release New Animated Video on the Industry Profit Margin as Part of FMI’s Supermarket Fact Series

February 10, 2014

Food Marketing Institute (FMI) and Matrix Group, a digital agency specializing in web design, development and e-marketing in the Washington D.C. area, announce the release of a new animated video as part of the trade association’s “Supermarket Fact Video Series.”  

Through infographics and animation, the latest video illustrates why supermarkets have experienced a one percent net profit margin consistently over the last 30 years compared to other industries.

Watch the new profit margin video.

As the voice of the food retail industry, FMI continues to invest in research that maps the changing food retail landscape and identifies new ways of presenting the trends in its vast library. The supermarket facts video series, resulting from the creative collaboration between FMI and Matrix Group, brings to life these major industry trends. The first video in the series examined the number of times customers go grocery shopping each week.

View more supermarket facts at

Food Marketing Institute proudly advocates on behalf of the food retail industry.  FMI’s U.S. members operate nearly 40,000 retail food stores and 25,000 pharmacies, representing a combined annual sales volume of almost $770 billion.  Through programs in public affairs, food safety, research, education and industry relations, FMI offers resources and provides valuable benefits to more than 1,225 food retail and wholesale member companies in the United States and around the world.   FMI membership covers the spectrum of diverse venues where food is sold, including single owner grocery stores, large multi-store supermarket chains and mixed retail stores.  For more information, visit and for information regarding the FMI foundation,

Matrix Group International is a leading web design and development agency in the Washington, DC area. We partner with associations, professional societies and nonprofits. Our services include: web design, content management system implementation, e-commerce systems, web based association management software (MatrixMaxx), integration with other AMS systems, mobile app development, e-marketing and social media. Learn more at