Matrix Group Partners with FMI to Produce Animated Video Series Highlighting Supermarket Facts

December 19, 2013

Food Marketing Institute (FMI) and Matrix Group, a leading web design, development and e-marketing agency in the Washington D.C. area, announce the release of an animated video series that showcases key industry facts through a digital platform. The first video in the series presents a picture of how often U.S. consumers visit the supermarket and where they shop.

As the voice of the food retail industry, FMI continues to invest in research that maps the changing food retail landscape and identifies new ways of presenting the trends in its vast library. The supermarket facts video series, resulting from the creative collaboration between FMI and Matrix Group, brings to life these major industry trends.

View “Americans Go to the Supermarket 1.7 Times per Week” here.

Learn more supermarket facts at

Food Marketing Institute proudly advocates on behalf of the food retail industry.  FMI’s U.S. members operate nearly 40,000 retail food stores and 25,000 pharmacies, representing a combined annual sales volume of almost $770 billion.  Through programs in public affairs, food safety, research, education and industry relations, FMI offers resources and provides valuable benefits to more than 1,225 food retail and wholesale member companies in the United States and around the world.   FMI membership covers the spectrum of diverse venues where food is sold, including single owner grocery stores, large multi-store supermarket chains and mixed retail stores.  For more information, visit and for information regarding the FMI foundation,