Matrix Group, a leading web design and development agency in the Washington DC area, announces the promotion of Kelly Browning from Information Architect to Director of Strategy.
As the Director of Strategy, Kelly will continue to build on the disciplines of information architecture and user experience (UX) and work with clients on their long-term web strategies. She also brings her passion for website optimization and enhancements, as well as a deep understanding of employing analytics to their best advantage.
Kelly joined Matrix Group in 2011 and has a strong background web strategy and user experience. She has worked with organizations including National Public Radio, XM Satellite Radio, PBS and The Human Rights Campaign. Her diverse portfolio includes work for the Catholic Health Association, the National Association of Episcopal Schools, and the National Electrical Contractors Association.
She brings more than 15 years of experience in information architecture, user experience, and web analysis to this position and holds a Bachelor of Arts degree in Interdisciplinary Studies from the University of Virginia.