Matrix Group Launches Redesigned Website for the American Society of Addiction Medicine

February 07, 2012

Matrix Group, an award-winning web design and development agency in the Washington DC area, announces the launch of a redesigned website for the American Society of Addiction Medicine (ASAM).

ASAM is a professional society representing approximately 3,000 physicians dedicated to increasing access and improving the quality of addiction treatment, educating physicians and the public, supporting research and prevention, and promoting the appropriate role of physicians in the care of patients with addictions.


The redesign of ASAM’s website is timely. According to the U.S. Substance Abuse and Mental Health Services Administration, 1 in every 8 Americans has a significant problem with alcohol or drugs. While, The National Council on Problem Gambling estimates that 2 million Americans are pathological gamblers.

The redesign was also an opportunity to position ASAM as the authority on addiction medicine; foster education and awareness to physicians who encounter addiction on a daily basis and encourage more physicians to specialize in the field.


To support ASAM’s vision and goals, Matrix Group designed and implemented a website that was visually appealing, positioned ASAM as the voice on addiction medicine, promoted awareness and educate physicians on how to treat individuals suffering from addiction. The website also highlighted the fact that many members see addiction medicine as a calling.

Here’s what we did:

  • Created a modern design that demonstrated ASAM’s mission as the leading voice on addiction medicine.  Members have access to a wide selection of tools and resources while others can learn about the field; connect with a physician in their area and more.
  • Developed a robust taxonomy and wireframes by indentifying the site’s visitors and their anticipated behaviors through user personas and the site’s overall goals. The navigation speaks to the audiences, providing avenues to a wealth of information based on their needs. Whether it’s about becoming a member or submitting research, the calls to action are clear.
  • Implemented the website in the Sitefinity content management system (CMS).  To help staff maintain the website and provide the most updated information in a timely manner, Matrix Group implemented a new CMS and trained staff on how to use it.
  • Integrated the site with the member portal allowing members to access the physician directory, maintain their information, purchase publications from the online store and more.

"The redesign of our website played a strategic role in how we want to position the organization. As the leading voice for addiction medicine, we wanted to educate the medical community and the public on addiction while supporting specialists in the field through education and research," said Lou Shomette, Deputy Director of ASAM, "Matrix Group helped us make our vision into a reality."

View the redesigned website at