Matrix Group Wins Four Web Marketing Association Awards

October 13, 2011

Matrix Group International, a leading interactive agency in the Washington D.C. area, has won four Web Marketing Association Awards.  Awarded by the Web Marketing Association, the honor is bestowed upon the best websites in 96 industries, while setting the standard of excellence for all website development.

Matrix Group received “Outstanding Achievement in Web Development” awards for:

  • American Institutes for Research in the “Education Standard of Excellence” Category

  • Carnegie Endowment for International Peace in the “Political Standard of Excellence” Category

  • Foundation for the Accreditation of Cellular Technologies in the “Technology Standard of Excellence” Category

  • Foundation for the Accreditation of Cellular Technologies in the “Biotechnology Standard of Excellence” Category

For the American Institutes for Research Website, Matrix Group’s goal was to showcase the organization's expertise in specific program areas and to make AIR’s findings more readily available. The new website features a navigation system that allows exploration by content type and program, and dynamically populates topic pages with corresponding news items, research and reports. The AIR website is a powerful tool and resource for policymakers, educators, and health advocates around the world.

For its work on the Carnegie Endowment for International Peace Website, Matrix Group took responsibility for upgrading the content management system, adding multilingual support, migrating content, search engine optimization, and category mapping. The main Carnegie Website was completely revamped and features a new design, new ways to cross-link content, and an updated taxonomy for organizing the entire site – truly, a powerhouse of information.

And, finally for its work on the Foundation for the Accreditation of Cellular Therapy Website, Matrix Group applied its user-focused approach and knowledge of designing and developing accreditation portals and public websites to this project. As a result, FACT was able to advance its web presence from an outdated site with static content to an intuitive online resource that is as functional as it is aesthetically pleasing.

The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.

 View the award winning websites: