The Donate Goodwill® Website by Matrix Group received a 2011 Silver Marketing Effectiveness Award in the Nonprofit Category from the Summit International Awards.
The Marketing Effectiveness Awards is a unique competitive arena where the judging criteria are based on the effectiveness of marketing and advertising communications to influence the consumer’s knowledge, attitudes, and beliefs. The Summit International Awards (SIA) are one of the premier arbiters of creative and communication excellence. Companies and individuals from more than 50 countries and five continents participate in SIA’s awards programs.
The SIA awarded the Marketing Effectiveness Award to Matrix Group and Goodwill Industries® for the effectiveness of the Donate Goodwill Microsite in demonstrating how by donating everyday items, they are transformed into funds that support the organization’s mission of providing with job training and placement for people with disabilities, those who lack education or job experience or others facing challenges to finding employment.
In support of Goodwill’s purpose to connect individuals with existing opportunities to give, Matrix Group created a website and mobile application that helped visitors see how their donations translate into job training and support services, such as financial planning and youth mentoring, that benefit people in communities throughout the U.S. and Canada, featuring:
- A Donate Microsite and corresponding Mobile Site. Matrix Group’s team of award-winning designers and developers worked closely with Goodwill staff on the design of the website, incorporating products associated with reusing and repurposing in the background, and creating user-friendly icons of the different types of donations Goodwill receives.
- A Donation Impact Calculator (patent-pending). Visitors can enter details about their donations of clothing, household goods and electronics, and then calculate their impact. For example, donating 5 video games, 25 books and 5 coats allow Goodwill to offer 2.4 hours of job search classes to program participants.
- Rotating success stories that tell the stories of real people who have been helped by Goodwill.
- A feature that displays a running tally of how many pounds of usable goods Goodwill has diverted from landfills. As of the publishing of this release, Goodwill had diverted nearly 4 billion pounds from landfills.
“Goodwill’s Donate Movement enables the public to understand the positive impact that a simple act of a donation can have on both people and the planet,” said Jim Gibbons, president and CEO of Goodwill Industries International. ”The Summit International Award and the success of the microsite will broaden awareness, enabling Goodwill to reach more donors and shoppers, and increase its employment placement programs to more people.”
The microsite, donate.goodwill.org, captures the essence of Goodwill by communicating the organization's compelling story and effective calls to action directly with its audiences through a simple, user-focused navigation with each of the sections providing succinct information based on the navigation topics on how you can help as a partner, sponsor, shopper, or donor. The Donate Goodwill microsite helps to facilitate and enhance the quality of the life of individuals, families and communities by providing opportunities for people to reach their fullest potential through the power of work.
Visit the Donate Goodwill Website
About Goodwill Industries International:
Goodwill Industries International is a network of 165 community-based agencies in the United States and Canada with 14 affiliates in 13 other countries. Goodwill is one of North America's top five most valuable and recognized nonprofit brands as well as a leading social services enterprise (Source: Cone Nonprofit Power Brand 100, 2009). Goodwill agencies are innovative and sustainable social enterprises that fund job training programs, employment placement services and other community-based programs by selling donated clothing and household items in nearly 2,600 stores and online at shopgoodwill.com®. Local Goodwill agencies also build revenue and create jobs by contracting with businesses and government to provide a wide range of commercial services, including packaging and assembly, food service preparation, and document imaging and shredding. In 2010, more than 2.4 million people in the United States and Canada benefited from Goodwill's career services. Goodwill channels 84 percent of its revenues directly into its programs and services. To find a Goodwill location near you, use the online locator at www.goodwill.org, or call (800) 741-0186. Twitter: @GoodwillIntl