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Matrix Group Receives a Communitas Award for Doorways Website and Blog

August 23, 2010

Matrix Group International, Inc. is honored to have received a Communitas Award for the Doorways for Women and Families (Doorways) redesigned website and advocacy blog.

Doorways is a pro-bono client of Matrix Group, a leading interactive agency in the Washington D.C. area.

Doorways is an organization that strives to end homelessness as well as family and intimate partner violence. It offers safe shelter and housing, life changing support services and community advocacy for women and families in Northern Virginia. Several years ago, the agency changed its name and logo, and vastly expanded its programs.  At the time, the agency could not afford to redesign its website to reflect its new brand.

Matrix Group partnered with Doorways to update its entire online presence:

  • Position Doorways as a thought leader in the community on homelessness and domestic violence
  • Make it easy for women in need to get assistance by learning about Doorways programs and services
  • Encourage visitors to donate and volunteer

Our work included:

  • A redesigned website that complements the organization’s new name and logo, educates visitors about the depth and breadth of Doorways services, and make a strong case for volunteering and making a donation
  • A new blog that positions the organization as a thought and community leader on the issues of homelessness and domestic violence
  • Implemented a content management system that allows Doorways staff to easily update the website and blog
  • Providing hosting, e-marketing and maintenance support services on an ongoing basis

The integrated, online campaign strongly communicates Doorways mission, mobilizes volunteers and supporters, and educates the community about Doorways’ work in Northern Virginia.

View the award winning website at www.doorwaysva.org

View the blog at www.doorwaysva.org/blog

View a list of the award winners