Is your organization on foursquare, the geo-based social networking website? If not, then you will want to read Foursquare for PR: Testing Out the Strategy on the Public Relations Society of America’s ComPRehension blog by Matrix Group's Communications Maven, Sherrie Bakshi. In the post, she discusses how to incorporate foursquare into your organization's social networking activities.
Bakshi talks about foursquare’s growing popularity (it recently celebrated its 100 millionth check in), and how, similar to sites like Facebook and Twitter, organizations can use it to promote their events and activities, listen to what their audiences are saying, and communicate with them in “real time.” She even tests this idea using a popular event in her hometown of Charleston, SC. Read the blog now
As Matrix Group’s communications and social networking guru, Bakshi has helped many clients develop and implement social networking strategies for their organizations. She has also worked with them on web content development and planning, marketing and branding.
About the Public Relations Society of America
The Public Relations Society of America is the world’s largest and foremost organization of public relations professionals. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession. We also advocate for greater understanding and adoption of public relations services, and act as one of the industry’s leading voices on the important business and professional issues of our time.