Doorways for Women and Families (Doorways) received an award from the Nonprofit Roundtable, an organization dedicated to building the nonprofit community in order to create a more caring community in the Greater Washington area, for its recent advocacy campaign to persuade Arlington County’s Board to increase its funding for the area shelter.
Doorways was awarded $1000 by the organization for its successful efforts, and its abilities to integrate all its communication vehicles (online and offline efforts) for its campaign.
WHAT DID DOORWAYS DO
As an organization striving to end homelessness and family and intimate partner violence by offering safe shelter and housing, life changing support services and community advocacy, Doorways receives 27% of its funding from the county for its Safehouse and Family Home while other shelters receive more than double the funds from the County. Doorways needed a way to garner support from the community to encourage the County to increase its funding.
To help fulfill its goal, Doorways launched an integrated advocacy campaign, utilizing a number of communications vehicles to get its message out to the community, and encourage the County to increase its financial support. These included:
- A new blog called “Beyond the Doorway” in February designed and implemented by Matrix Group as a platform for Executive Director, Linda Dunphy, to speak to supporters, local officials, as well as other members of the community, to speak personally about the work Doorways is doing to end homelessness and domestic violence.
- Integrated its web and social networking strategy as part of its grassroots outreach, using Facebook and Twitter, to disseminate messages and keep momentum up until the campaign ended in April.
- Launched a redesigned website in April designed and implemented by Matrix Group¸ which featured campaign updates, as well as the latest blog post.
The integrated campaign mobilized volunteers and supporters, and educated the community and the Board about Doorways’ effectiveness, and was successful in its budget advocacy efforts, resulting in 600 contacts to County Board members.
Matrix Group serves as the Doorways design and development staff, providing pro bono design, programming, hosting, e-marketing, social media and maintenance support services.
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