International Association of Chiefs of Police Wins the 2009 Interactive Media Awards Outstanding Achievement for its Discover Policing Web site

March 23, 2010


Matrix Group

Judging was based on various criteria, including design, usability, innovation in technical features, standards compliance and content. In order to win this award level, the Discover Policing site had to meet strict guidelines in each area - achievement only a small number of entrants in the IMA competition earn each quarter. announces that the Discover Policing Web site for International Association of Chiefs of Police (IACP) has been awarded “Outstanding Achievement in the Recruiting Category” by the Interactive Media Awards.  The Discover Policing Web site, is dedicated to encouraging potential law enforcement recruits to pursue an exciting career in policing. The honor recognizes that the project surpassed the basic standards of excellence that comprise the web’s most professional work.

This Web site focuses on IACP’s goal of making it easy for any Web site visitor who is considering a career in law enforcement to find information pertaining to their particular state. The user-focused navigation targets potential law enforcement recruits by their career level, location and whether or not they have military experience. To help IACP reach its recruiting goals, the Web site features a rollover map where site visitors can click on any state for specific information on their individual state.  The clean, easy to use design also incorporates a CMS that lets IACP staff update the site without knowing any html skills, pages that have been optimized for search engine indexing and viral options (send to a friend, social bookmarking and social networking).

“The Discover Policing Web site has helped IACP meet our goal of attracting and encouraging the best and the brightest potential recruits to pursue a career in law enforcement,” said Kim Kohlhepp, Manager, Center for Testing Services and Executive Search.  “The easy to use design and rollover map makes it simple for anyone in the country to search for available positions by their experience, career level and location.”

Joanna Pineda, CEO of Matrix Group International, said, "We are pleased that our user-focused process helped us gain this recognition for our longtime client and partner, IACP.  By understanding IACP’s top recruits and their motivations, we were able to build the Discover Policing Web site that truly met their needs.”

About IACP:
The International Association of Chiefs of Police (IACP) is the world’s oldest and largest nonprofit membership organization of police executives, consisting of operating chief executives of international, federal, state and local agencies of all sizes. Visit IACP’s Discover Policing Web site at

About Matrix Group International:

Using state of the art Web technologies, we help clients promote their organizations to different audiences, raise awareness of their issues, manage complex databases of people and knowledge, increase sales of products and services, and streamline internal business processes. Visit the Matrix Group Web site at