Whether it's due to a merger, new leadership, changing audience demographics or to just keep pace with the competition, at some point all organizations come to the question: “Is it time re-brand?”
During this webinar, BRG Communications Founder and President, Jane Barwis and Joanna Pineda, CEO of Matrix Group, will address when and how to approach a re-brand for your organization. Through their combined background working with leading associations, nonprofits and corporations, they will discuss the key considerations before deciding to rebrand, how to develop a successful re-branding plan and how to fuel equity and position with your brand (new or not).
You will learn:
- Criteria to determine when it’s time to re-brand
- Elements to consider for creating and launching a successful brand
- Transition strategies for multi-stakeholders
- When to hold onto existing brand
- How to build deeper equity in your current or new brand
About the presenters:
As founder and president of BRG Communications (BRG), Jane Barwis is committed to producing creative and meaningful work; empowering staff to reach their full potential; building and sustaining strong client relationships; and affecting change through professional and philanthropic endeavors.
Jane launched BRG in 2001 to achieve her vision of an agency built on talent, flexibility, uncommon performance and results. Under her leadership, BRG has been recognized by Entrepreneur magazine as a “Hot 100” company to watch.
As CEO and Chief Troublemaker of Matrix Group, Joanna Pineda helps her clients increase membership, retain and engage members with compelling member offerings, reach new audiences with a clear brand, and streamline back office operations with awesome integrations.
Joanna's staff and clients call her Chief Troublemaker because she likes to think outside the box, question reality, and ask the hard questions so stuff gets done. Her mantra: Make it up, make it happen.
It's a time of disruption and change. Many of our clients are experiencing CEO transitions, industry disruptions, and vast technological changes. In this environment, it's a good time to ask your association: Is it time to rebrand?
— Joanna Pineda, CEO, Matrix Group
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.