Matrix Group Webinar: Data Driven Decision Making - Using Analytics to Guide Meeting Marketing

    Dates: Apr 19, 2017
    Times: 11:00 AM - 12:00 PM
  • Location: WebEx

Cost: Free!

The National Association of Episcopal Schools (NAES) had a large goal for its 2016 Biennial Conference: Increase attendance within specific target audiences, namely Heads of Schools and Chaplains.

NAES turned to Matrix Group for help since we designed, implemented, host and manage their website, membership database (MatrixMaxx) and email newsletters. Using a case study format, David Schnabel, CAE Communications & Events Manager at NAES, and Joanna Pineda, CEO at Matrix Group, will describe the six-month long effort to help NAES reach its goal. They will explore how together we:

  • Ran a bunch of reports against MatrixMaxx and Google Analytics
  • Completed further integration between MatrixMaxx and Google Analytics so that NAES can know which campaigns are driving traffic, how members are interacting with the website, and which campaigns ultimately resulted in registrations
  • Developed a targeted messaging strategy
  • Ultimately integrated web, email, phone and social marketing

Did NAES reach its goal? Yes! But to find out how and why, you'll need to sign up for our next webinar. David is an engaging and thoughtful speaker and you'll learn so much from this 5-person organization that was able to do so much in six short months. We hope you'll join us!

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credits toward your CAE application or renewal professional development requirements.

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Don’t miss our other upcoming webinars
Design Trends for 2017
Date: Wednesday, February 22, 2017
Time: 11am-12pm Eastern

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.

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