Joanna Pineda, Matrix Group International CEO & Chief Troublemaker, will be presenting at the ASAE 2017 Online Conference for Small-Staff Associations
on Tuesday, February 14, 2017.
Here are the details on Joanna's session: How to Leverage your AMS and Analytics in Meetings Marketing on a Shoestring Budget
With seemingly endless amounts of data from your AMS, analytics tools, email provider, and other sources, and with limited time and resources, how do you gather and use data to make meaningful, strategic marketing decisions? Hear a case study on how a small-staff association worked over a six-month period to successfully promote its most important event with limited resources. Learn how the organization approached analytics, identified useful tools, and integrated data from its website, membership database, email provider, and other systems to reach the right members, at the right time, in the right way.